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WSI Announces Free AI Tools to Empower Digital Marketing Strategies

April 8, 2024

WSI, the world’s largest network of digital marketing professionals, is thrilled to announce its comprehensive suite of free AI resources. Aimed at businesses and marketers seeking to harness the transformative power of artificial intelligence, these resources are designed to facilitate a deeper understanding of AI’s role in enhancing digital marketing efforts as well as provide tactical resources that small and medium-sized businesses can leverage to grow their bottom line.

Valerie Brown-Dufour, President of WSI, expressed her enthusiasm for the initiative, stating, “As we stand at the cusp of a new digital era, it’s imperative for businesses to integrate AI into their marketing strategies. Our free AI resources are crafted to demystify the technology and pave the way for innovative marketing solutions that resonate with the digital-first consumer.

The newly launched resources include a range of tools, from AI Readiness Assessments to in-depth eBooks on leveraging ChatGPT. They provide marketers and business owners with the knowledge to navigate the complexities of AI. With a focus on practical application, these resources aim to empower businesses to stay competitive in a rapidly evolving digital landscape.

Robert Mitchell, WSI’s Chief AI Officer, emphasized the strategic importance of AI in marketing, “Artificial intelligence is not just a technological advancement; it’s a fundamental shift in how we connect with audiences. Our initiative aims to equip businesses with the tools to create more personalized, efficient, and impactful marketing campaigns.

WSI’s commitment to education and innovation is reflected in its continuous effort to provide valuable resources that support businesses in languages worldwide. These free AI resources are now available on WSI’s website, inviting professionals and businesses alike to explore AI’s potential in transforming digital marketing strategies.

For more information about WSI and its new AI resources, visit WSI’s AI Resource Page. You can also read more in our Press Release here.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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