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Tag: Content Marketing

voice searchIn recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.

As a result, a majority of devices are now optimized for voice search. What does this mean for brands and businesses? It is predicted that half of all online searches will be made through voice search by 2020. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.

Here is how voice search will change the digital marketing landscape and what you can do to prepare for it:

Voice Search Will Prioritize Featured Snippets

When you ask a voice assistant a question, they will read the featured snippet of your search query. If you’re not too familiar with featured snippets, they are search results that are featured at the top of Google’s organic results on SERPs (Search Engine Results Pages). It’s important to understand why you need to start caring about On-SERP SEO so that you can begin effectively optimizing your content to attain a featured snippet on Google’s search engine results page. Businesses need to start accounting for a voice strategy and optimize their content for voice search.

Tips to organize your content for SERPs:

  • Create content to answer specific questions
  • Organize your content in a question and answer format
  • Make sure to create high-quality content

Looking to the future, featured snippets will be more valued and there will only be more competition to win a spot at the top of search engines.

Semantics of Search Will Change

When users are using voice search, they often use a more conversational tone. While users may be typing “Brooklyn weather” when conducting a text search, they may ask “What is the weather in Brooklyn?” instead when conducting a voice search. More often than not, users are more likely to phrase queries as a question. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.

Instead of using short keywords in your SEO strategy, make use of long-tail keywords and direct answers to users’ most common questions. It’s time to start paying attention to how your consumers talk. Brands and businesses will need to take into account the tone, word choice, and phrasing used in voice search in this voice search revolution. Reevaluating your content’s keywords to adapt to voice search will help your website rank higher on search engines or earn featured snippets.

Voice Search Will Grow the Mobile-Friendly Environment

People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.

With users always on the go, voice search is only going to continue to dominate the mobile environment.

Brands and businesses need to ensure that their websites and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, websites, and platforms are all optimized for mobile.

Key considerations to become more mobile-friendly:

  • Improve your webpages’ loading times
  • Incorporate vertical content and use larger text
  • Redesign pop-ups for mobile devices
  • Resize buttons and CTAs (Call to Actions) for mobile
  • Make information easier for people to find

It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.

Voice Search Will Place a Larger Emphasis on Local SEO

Many people who are using voice search use it to search up local things in their area. Where is the closest gas station near me? Top 10 Italian restaurants me? Nearly 22% of voice search queries are seeking location-based content. Local businesses, retailers, and boutiques should take advantage of this opportunity to build a local SEO strategy. A local SEO strategy can ultimately help drive traffic to your website and boost sales. Not considering local SEO is just another missed opportunity.

Tips to improve your local SEO:

  • Create, update, and optimize your Google My Business Account
  • Gather positive reviews from customers
  • Incorporate local keywords in your content
  • Use location pages or create a location specific “About Us” page

Keep in mind the key considerations in today’s evolving evolving search landscape. Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2019. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long-term.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.

Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about providing something of value through content. This value may come through knowledge and information, or it might be through the use of humor and entertainment. In any case, the audience should feel that they have gained something beneficial (even if it’s just a chuckle) from the interaction with your brand.

As content benefits the user, it builds trust and establishes authority so that the brand eventually becomes part of the conversation. Of course, the goal is ultimately to bring the audience along on the buyer’s journey in order to convert them. This type of marketing is not meant for a quick sale. Content marketing is playing the long game to build up a business that has deep roots and a firm foundation.

Depending on the goals and needs of your particular organization, various types of content marketing are available to choose from. When beginning a marketing strategy, choosing to focus on just one or two is wise. Then, once you’ve become effective in an area, you may decide to expand your horizons a bit—as long as you can remain consistent.

Of course, the marketing tactics each company uses are based on their personality as a brand as well as who they are trying to reach. Here, we’ll highlight some of the content marketing types that you may want to consider as well as some examples that we think are stellar:

Blog Marketing: HubSpot

One of the best examples of authority within the blogging realm of content marketing is the HubSpot blog. In fact, since they coined the term ‘Inbound Marketing’, we can certainly trust that they have built themselves up as an authority and resource. And much of this has to do with the way that they use their blog to provide valuable knowledge for businesses.

One of the most critical aspects of HubSpot’s blog marketing/content marketing approach is the fact that their resources are easily accessible and available through their content hub. More than just reading recent posts, HubSpot’s archives can be searched by topic and readers can find almost anything that’s ever been written. This means that HubSpot’s articles are evergreen (able to withstand the test of time), regularly updated and placed within an organized system.

Social Media Marketing: Glossier

For obvious reasons, beauty and fashion brands depend heavily on visual content marketing to get their point across. That “picture is worth a thousand words” quote might be old but it’s still true. With more than a million Instagram followers, Glossier is taking its social media marketing game to new heights not only by using pictures, but by getting others to share the love.

Interaction with followers on Instagram, Twitter and the other platforms allows Glossier to build hype and create trust with their target audience. For instance, Glossier re-posted this shout out from a fan and received more than 95 thousand “likes” for it. That’s not too shabby for a post that someone else originated.

Of course, an effective Instagram campaign also includes tons of well-timed, eye-catching photos that educate and remind target audiences of the benefits of the brand. Making content that is on trend and shareable is what social media marketing is all about.

Video Marketing: Old Spice

Arguably some of the most memorable video marketing to date, Old Spice has a thing or two to teach us about getting the attention of the target audience. And it’s no small thing that this 80-year-old brand has seen a renewed life in the past few years.

Starting with “The Man Your Man Could Smell Like”, the brand’s video marketing campaigns have earned millions upon millions of views and become a YouTube sensation. Through their catchy, non-sensical humor, the brand has found a way to get the attention of their audience in the first few seconds of their videos. Viewers are attracted by the clever humor but they also get a good dose of unforgettable branding along with it. But what viewers really love is the fact that it’s about so much more than the brand.

 

One strategy that Old Spice uses well in their video marketing is the Call-to-Action (CTA) they place at the end of each silly video. This encourages sharing with friends and family through YouTube or other social media outlets. Because, who doesn’t want to share a good laugh?

eBook and Resource Content Marketing: LinkedIn

If your brand has valuable expertise, then sharing it should be part of your content marketing campaign. Through eBooks, guides, and other resources, you can provide valuable information that your target audience may be clambering for. It might not be quite as trendy as makeup and hair tips on Instagram, but people really do want/need to learn things about insurance or financial markets, especially when you’re in a Business-to-Business (B2B) market.

LinkedIn is a go-to source for all kinds of B2B information, which means that pretty much everyone who functions within the business world wants an eBook that they publish. Recently, readers were provided with 30 pages of guidance on how to produce successful content marketing in their LinkedIn Content Marketing Tactical Plan eBook.

In offering this valuable information, the purpose is that casual readers will begin to trust the brand, understand what they have to offer and engage on a deeper level. Of course, the book wouldn’t be complete without Chapter 16, which is essentially a CTA that directs readers in how to go further with LinkedIn. Genius? Yes, very much so.


As the marketing world continues to change and grow, effective brands will continue to invest in smart, up-to-date strategies that provide valuable resources to their target audiences. Through these types of content marketing you can engage with your audience, leading them through the buyer’s journey and ultimately turning them into loyal customers.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s crib, but that didn’t slow down our three co-founders who were looking to recreate the business world in cyberspace.

WSI was born from the visionary statement: ‘One day we will create the distribution unit for marketing goods and services around the world, using the Information Super Highway’.

Fast forward to today and WSI is the world’s largest Digital Marketing Network.

With agencies in over 80 countries we have the largest global footprint of any Google partner in the world.

We opened our doors at the dawn of Internet Marketing. We survived the dot-com bust when others didn’t. We’ve adapted our business model as the industry has evolved, and through it all, we’ve remained profitable every year.

We can proudly say that we have developed a proven methodology for developing digital marketing strategies. Have written two best-selling editions of Digital Minds book. Have partnered with some of the industries top brands and thought leaders and have become an award-winning solution provider to businesses of all sizes and across all industries around the world.

Over the course of WSI’s two plus decades in business, tactics have come and gone, trends have exploded and faded, and the world we live in has changed profoundly from when we first started this journey.

As a company we are resilient and we have learned how to adapt and how to help other businesses adapt and capitalize on their marketing efforts.

We may have been just a visionary statement at the start but we have grown into a powerful digital agency network. One that helps businesses realize their potential by leveraging the Internet and its many unrecognized opportunities.

If you would like help improving your pay-per-click advertising, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

IN’n’OUT’s brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation.

The Objective

They believe their online presence needed updating, and before investing, they decided they needed help devising an overarching digital strategy to ensure an uplift in sales. That’s why they turned to WSI.

Where Did We Start?

Our starting point was to conduct a thorough:

  • Competitor Market and
  • Benchmarking Analysis

of their existing digital marketing strategy and then produce a 12-Month Digital Marketing Plan broken down into 90-day deliverables.

Award-Winning Online Reputation

IN’n’OUT’s already good offline reputation was boosted to an:

  • Online reputation management strategy and a
  • Social media management system

putting processes in place to encourage greater online engagement and improve customer communications.

IN’n’OUT was recently awarded Best National Group 2016 in the ‘Who Can Fix My Car 2016 Awards.’

The Results

Their growing online reputation, combined with:

  • Guidance around a 12-month Content Marketing Plan and
  • Measurable search campaign

resulted in IN’n’OUT getting more paid and organic website traffic than they ever had before.

New customers are led to well-constructed landing pages, with eye catching Calls to Action, which has translated into a significant increase in:

  • New leads and
  • Sales for the company

Delivering a Healthy Return on Investment

The IN’n’OUT marketing team now have measurable online processes in place to direct their most successful digital marketing campaigns, including:

  • Mobile messaging and
  • Call tracking

resulting in their digital marketing budget returning a very satisfying increased ROI, giving IN’n’OUT a successful cohesive online presence to build upon in the future.

Not only was the strategy awarded the Best Digital Marketing Solution at WSI 2016 People’s Choice Award, but as a brand, IN’n’OUT centers is fast approaching Best in Class status for the whole UK and their Milton Keynes Center has already achieved Best in Class for the region.

Let’s leave the last word to IN’n’OUT

“Well I think that at the end of the day you want to make money like any business does. We’re putting a large budget, lots of money into our online marketing and strategy.  At the board level that we were asking “is it working?” I can now say, it is working, and this is why! This is the information I have to show you that it is working. As a result of all the activities we are doing, we have actually managed to achieve success, we’ve been recognized on the Best Group in the UK for WhoCanFixMyCar.com. So, these are just examples of various where the activity has borne fruit towards working with WSI.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Mike Chavez Painting is an established painting and decorating company with a long-standing commitment to honesty, excellent customer service and quality of work. So, when it came time for them to improve their digital marketing strategy, they turned to WSI to help them achieve those same high standards online.

The Objective

The goal was to create a new website to showcase Mike Chavez Painting’s good reputation. The web presence needed to attract more customers from local searches, then convert those visitors into:

  • Phone Calls
  • Client Meetings

The next step was to design a new conversion​ oriented website ​that looked great, and incorporated the latest design techniques to help turn:

  • Visitors into leads and
  • Enable a consistent publication of compelling content that would:
    • Drive Traffic
    • Deliver Results

The Solution

The new website was designed to showcase the quality of Mike Chavez Painting’s work and enhance their good reputation.

WSI added a company blog to the website providing an ideal platform to publish and share search friendly, customer focused content.

We then launched an aggressive:

to increase the number of targeted visitors to their new website. We accomplished this by achieving multiple first page listings.

The Results

Mike is experiencing more visitors who spend more time on his website, achieving 74% increase in organic traffic generating between 15 to 40 phone calls per month.

Let’s Leave the Last Word to Mike

‘I first heard about WSI at a local networking group here in Santa Rosa. Some of the business challenges I was going through, prior to working with WSI, was reaching a lot of people outside of just word-to-mouth marketing. It’s been really good working with them; it’s been very easy and they are very professional.

WSI has done a great job with my internet marketing. Some of the results I’ve experienced is organically receiving a lot of calls from people who don’t even know me. I would fully recommend WSI.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Content Marketing has given small businesses the opportunity to become their own publishers, creating and distributing:

  • Valuable, relevant and consistent content
  • Forms and online marketing strategy

It is designed to attract and retain loyal customers. To do this, an effective content marketing plan is crucial.

Here are 5 key ingredients for achieving success with content marketing:

  1. Identify and Understand Your Audience

You need to know who you are writing for. Identify your target audience using buyers personas. This will enable you to understand and directly speak to the challenges your ideal customer faces, then you can help them solve those challenges.

  1. What? Where? How?

By understanding who your content is addressing, you can start brainstorming ideas. Determine the most appropriate:

  • Writing styles
  • Content formats
  • Best place to post your content for maximum impact
  1. Quality Matters Most

The quality of your content will determine how much it is:

  • Viewed
  • Shared
  • Commented on
  • Whether it is positioned at the top of the Search Engine

Focus on producing quality over quantity.

  1. Stay Organized

Planning, producing and publishing a steady flow of valuable and relevant content needs to be organized.

A content calendar will help you coordinate your:

  • Publishing schedule
  • Manage your team of contributors
  • Meet deadlines
  1. Review, Measure, Improve

The effectiveness of content marketing can sometimes seem allusive. Determine your:

  • Objectives
  • Establish your key metrics
  • Measure engagement

Use the data to learn what works best and how to make improvements.

If you would like help launching an effective content marketing plan for your business to position yourself as an expert and increase your sphere of influence, contact your Digital Marketing Consultant today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity of user review websites and more informative search results.  Fortunately, this doesn’t mean that you are at the mercy of their party websites. Implement these 5 digital strategies to build positive brand authority and credibility for your business.

  1. Content Marketing

To build brand authority is vital to a well thought out content marketing plan.  The goal is to consistently publish relevant and valuable content demonstrating your expertise to:

  • Customers
  • Search engines
  1. Social Media Marketing

A big part of your businesses credibility hinges on your social media presence. Constantly monitor and engage with customers through the social sphere to ensure you are ready to make the most of positive feedback and resolve any negative comments quickly.

  1. Video Marketing

Make your content more engaging and memorable, demonstrating your expertise using online video, especially if you can inject some personality.  It also has the benefit of being mobile friendly.

  1. Personalized Marketing

Personalized marketing is about delivering the right message to the right person at the right time based on:

  • Email
  • Website
  • Social media activity

Use customer driven data to personalize each shopper’s experience making it easier to earn their trust.

  1. Reputation Marketing

Don’t let review sites dictate your reputation. Actively participate in the review process so you can improve customer feedback.  Publish positive reviews on your own site and promptly rectify disappointing customer experiences.

In conclusion, your business is sure to be part of the online conversation because of the wealth of content on the web.  Your goal should be to lead your customers through their buying cycle with great content and then be able to turn reviews, good or bad, to your advantage.

If you would like help to improve your online brand authority, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

While it’s pretty obvious any company that is not on the ball with their online presence would benefit from an inbound marketing strategy, there are some industries that are more suited to it.

Commonly, small local companies that are accustomed to getting their business through referrals have a lot of success with inbound, like doctors, veterinarians, beauty salons and fitness centers. This group has a lot to gain from establishing an inbound marketing program – as they can grow more quickly than other businesses because of their local contacts and networks.

Blue collar industries are another target: landscapers, plumbers, painters, contractors. A successful inbound strategy can turn these types of businesses into thought leaders in the field, allowing them to stand out in a saturated market.

Any business selling considered purchases can reach their target audience effectively with inbound. A considered purchase is one the buyer has thought a lot about, done some research on and will not buy spontaneously, like a particular piece of equipment, a car, a vacation. Putting the right information at a potential customer’s fingertips is a sure way to convert to sales – this is where content marketing becomes vital.

Industries relying heavily on Requests for Proposals (RFPs) know that getting onto the short lists of companies issuing RFPs is difficult. Companies using RFPs to make important purchases rely on search to update their potential shortlists. Inbound marketing can quickly improve search engine page results rank and targeted visibility.

Niche industries selling highly specialized or industry products can target their customers through inbound. Outbound or mass media marketing would never work for a product with a small or specific target audience, like a complicated piece of medical equipment. Niche markets have less competition online as there is often less information available.

Interestingly, the fashion industry is finding considerable benefit from inbound marketing. The difference with the fashion industry is the constant change and evolution of it, yet the audience is wide and ranging. Styles and trends change all the time, so a fashion brand needs a loyal following they can engage with – social media can be very useful with this.

WSI has extensive experience helping a range of industries

A digital marketing company with strong international presence, WSI keeps up with the constantly shifting landscape of the internet. While offering a range of digital solutions, inbound marketing is a specific area of expertise – just look at their inbound marketing checklist download. If you think an inbound marketing strategy is the direction your business should be heading in this year, contact WSI for more information.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation, awareness, and goodwill would prove the value of inbound strategies, but that isn’t enough anymore. Since companies are putting more money into inbound marketing strategies, it’s only natural that they need to know they are spending the money wisely.

One way of determining the ROI is by using marketing analytics. A good analytics program will provide you with all the information you need. If you don’t have one, Google Analytics could provide you with the necessary information.

The first thing to look at is Content Marketing. You need to know how your content is performing, how many contacts your content is generating, which blogs are the most popular, which posts are converting the most leads and how fast your database is growing. In addition, you need to find out which of your website content is converting the most leads.

The next factor is Marketing Analytics – understanding key information about your contacts. You need to understand how many contacts each campaign generates and what actions they take while on your website. Using the tools in your reports can show you if you are on target with your contact generation goals.

Monitoring your Marketing Performance is a way to keep your marketing strategies effective – examining your key marketing performance metrics and tracking them monthly will allow you to identify positive performance trends and capitalize on them, as well as correcting any negative trends before they do too much damage. The key information to find out is what marketing channels generate the most contacts, which have the highest conversion rates and how much your marketing efforts are generating each month.

Analyzing these channels will show you where you are getting the best ROI for your efforts and will guide you in your future campaigns, whether they be blogging, social media interaction or email strategies.

The importance on proving your ROI is obvious and there are a couple of tips to keep in mind:

  1. Show incremental changes on a monthly or quarterly basis, like the number of new leads each of your inbound channels brought in, or number of conversions each channel generated.
  2. Look at profit, not revenue – the costs of your inbound strategy must be factored in.

If you need assistance determining your ROI, contact WSI

WSI is a digital marketing company with extensive knowledge and expertise to help businesses succeed online. Knowing the importance of inbound marketing, WSI has created a downloadable checklist to get you started and can also assist with the analytics to ensure you are onto a winning strategy. Contact WSI to find out more information.

 

Inbound marketing is the buzz phrase right now, proving itself to be the tried and trusted approach to marketing since 2006. When it comes to marketing today, brands need to not only put the customer first but listen to the customer. It’s about giving them what they want or making your product or service something they will want. Your customers are talking: it’s time to join the conversation. 

Identifying your audience

When you first start a company or launch a brand, it’s easy to think you can decide who your target audience is. However, it is becoming a trend that a different audience may find a brand. For example, let’s look at “My Little Pony,” the children’s cartoon. Using no advertising whatsoever, the show has gained the attention of males between the ages of 18 and 35 years of age, a demographic that no one expected to fall in love with a cartoon about pastel-colored magical unicorns. In fact, this audience has become the main audience for the brand and the brand has decided to embrace the new audience with events such as BronyCon which has proved a huge success.   A “brony” is a nickname for a man in this age group who loves “My Little Pony.”

How to let your audience find you

Online and inbound marketing is the perfect way for your target audience to come to you. Being present on social media and other online channels allows people to find you. By using digital marketing, social media marketing and other forms of marketing on the web, you are creating content and therefore people can find you. People are searching for your brand, the trick is to be easily found and easy to follow.

Putting together an inbound marketing strategy is the best way for your audience and your customer to find you. Whether it’s creating a platform where your customers can either compliment or contact you, being available is the first step. Get in touch with us at WSI and download this checklist to get yourself started. We are the experts in PPC, paid advertising, content marketing and more. Contact us today.

 

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