Summary: You want an influencer with an engaged audience for your brand. Learn how to find the right social media influencer for your company. Read more here. You might be familiar with celebrity social media influencers such as the Kardashians, Selena Gomez, and The Rock, but did you know that
Summary: Is the metaverse included in your digital marketing plan? Because if it isn’t, you’re missing out! Global brands, art dealers, and even rappers are active in the metaverse. Read on to see if you’re being left behind. The metaverse is quickly becoming an essential element of
Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and beyond!) It might have flown a bit under the radar, but The Financial Times recently reported that Apple is pushing to substantially grow its ads business in the coming[…]
Summary: You already have the information necessary to create an email strategy for your small business. Want to learn about email marketing? Read more here. Email marketing is one of the oldest types of digital marketing (did you know the first ever email was sent in 1971?) and is[…]
Summary: Learn more about experiential marketing and how marrying it with a robust digital marketing campaign can immerse consumers in a life experience to create and retain brand loyalty. With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And[…]
Summary: Learn all about content marketing, why it’s so important for your business’ digital presence, and get access to all our content marketing resources. Editor’s Note: This post was originally published in July 2020. It’s been updated with additional content in June 2022. A long time ago, marketing involved a lot of interruption.[…]
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Editor’s Note: This post was originally published[…]
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits. Editor’s Note: This post was originally published in November 2020 and has been updated with updated and additional content in June 2022. 4.4 billion – that’s how many blog posts were[…]
Summary: By getting to know your audience, keeping things short, and being transparent about your content, you, too, can use video marketing to reach your overloaded, short-on-time audience! The year is 2022, and there are an endless number of things vying for our attention. Texts or instant messages. Social media scrolling. Work emails and[…]
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Editor’s Note:[…]