Summary: Discover the future of marketing in 2024 with our annual predictions. From short-form video dominance to the rise of AI and changing search experiences, stay ahead of the digital marketing landscape. As we reflect on the past year’s digital marketing landscape, it’s evident that the pace of change is unrelenting, with[…]
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long[…]
Summary: One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. This dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and – if we’re[…]
Summary: From the growth of short-form video content to the boom of live social media experiences, here’s what we’re forecasting in 2022. This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and[…]
Summary: In case you’re new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital perspective. This allows us a theoretical platform to analyze and predict the future of marketing and – if we’re correct – get a jump on our competition. Well…this[…]
Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Explore strategies like first-party data, contextual advertising, and AI to stay ahead in the evolving landscape. As the digital marketing landscape evolves, Google’s decision to phase out third-party cookies on Chrome by the third quarter of 2024 marks[…]
Summary: Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their strategies. The emergence of voice search and intelligent assistants has transformed consumer behavior and prompted marketers to adjust their tactics for a speech-centric environment. There are already 4.2 billion voice assistants[…]
Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the loop’ approach, ensuring success in the dynamic digital realm. As businesses gear up for 2024, the digital marketing landscape is undergoing rapid transformations, ushering in new trends that wield considerable influence. For small[…]
Summary: Discover how Artificial Intelligence is reshaping the transportation sector and its impact on digital marketing strategies. Explore AI-driven logistics, safety, customer experience, and targeted advertising in transportation marketing. With the introduction of artificial intelligence (AI), the transportation industry has undergone a significant transformation. AI is revolutionizing the way we approach and[…]
Summary: Discover how AI is transforming the retail industry. Explore its impact on eCommerce, brick-and-mortar stores, supply chains, marketing, and more. AI is at the center of the seismic change that is currently taking place in the retail sector. AI fundamentally alters how retailers operate; it’s about far more than just making[…]