Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

WSI Wins 15 More WMA Awards to Bring Total to Over 100

Written on November 2, 2019. Posted in Blog, WebAward, WSI, WSI eBiz Solutions.

Summary: WSI wins 15 WMA WebAwards in the 2019 competition, bringing our tally to over 100 WMA Awards since 2007. We’re proud to announce...

4 Tips for Choosing Topics for Your Content Marketing Strategy

Written on October 28, 2019. Posted in Blog, Content Marketing, Influencer Marketing.

Summary: Documenting your content strategy goes beyond the surface of what content you’re creating. You need to ask yourself why you’re...

WSI Named Top Agency by Web Marketing Association

Written on October 26, 2019. Posted in Blog, WebAward, WSI, WSI eBiz Solutions.

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. WSI is proud to announce...

The Role of the Customer is Changing – Are You Ready?

Written on October 20, 2019. Posted in A/B Testing, Blog, Buyer Personas, Customer Experience.

Summary: Through building a collaborative culture, companies and brands are able to unlock the potential to accommodate to the changing role...

5 Tips to Grow Your Online Reputation and Brand on LinkedIn

Written on October 13, 2019. Posted in Blog, LinkedIn, Online Reputation, Social Media Marketing, Video Marketing.

Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing...

The CCPA is Changing How Consumer Data is Handled – Is Your Businesses Affected?

Written on October 6, 2019. Posted in Blog, CCPA, Consumer Data.

Summary: The California Consumer Privacy Act requires businesses to protect personal information for California consumers. That means...

5 Steps to Conducting Successful A/B Tests for Your Landing Pages

Written on September 29, 2019. Posted in A/B Test, A/B Testing, Blog, Landing Page, Landing Pages.

Summary: A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and...

Website Design And UX: Why It’s Important To Iterate

Written on September 22, 2019. Posted in Blog, Search Engine Optimization, UX, Website Design.

Summary: With our newly launched website in mind, here are the reasons why it’s important to iterate your website’s design and...

Ad Blockers Growth by Digital Natives: What Advertisers Need to Know

Written on September 15, 2019. Posted in Ad Blockers, Blog, Digital Natives.

With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase...