Competitive Advantage
Social Media
WSI eBiz Solutions

5 Steps to Successfully Gaining a Competitive Advantage


The best ways to improve your digital marketing performance is by seeing how well you stack up against your competition.  Identify what they are doing well. It can provide you with the data you need to improve and gain competitive advantage.

Here are 5 key areas to focus on:

  1. Search Engine Visibility

First, identify your online competitors.  Who is achieving the best visibility on the search engines.  Who has presence on third party websites as well as their own.

  1. Top Performing AdWords in Google

AdWords are payed for, meaning, your competitors who regularly show up in the top google ad positions do it because they pay for keywords. They do it knowing they:

  • Gain in advantage
  • Positively impact their return on investment
  1. Top Performing Keywords

Identify what keywords your competitors are ranking well for in:

  • Organic search
  • Paid ads

You can then, prepare a list of the top keywords you should be targeting and outperforming them on.

  1. Best Performing Content

Dig up and deeper and plan your own content marketing strategy built around your keywords.  Learn what content is visible and where. It will guide your content creation objectives.

  1. Social Media Engagement

Research where your competitors are most active on social media. It will show you which social networks and what type of content is popular among your target audience.  Once you have this information you can use it to gain competitive advantage, improving on what your competition is doing.

Last of all, monitor your performance to continue making improvements.

If you would like to start using competitive research to gain advantage in your business, get in touch today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don't stop the learning now!

Here are some other blog posts you may be interested in.

Moving Your In-Person Event Online

Customer Experience
June 26, 2020

Summary: With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of…

A Guide to Getting Online: Part Two – Technology

Google Analytics
June 20, 2020

In this second post in the series about getting online (you can find the first part here!), I am taking a look…

A Guide to Getting Online: Part One – Business Strategy

Marketing Strategy
May 30, 2020

Summary: If you are considering getting started with eCommerce during COVID-19, this first part of our three-part blog series will help you…