The ultimate marketing goal for your business is for your brand to be promptly recognized by your target audience. Improve brand promotion through digital marketing. This way they think of you first when they are ready to buy.
Following are 5 key digital marketing strategies to increase brand awareness making sure you remain visible throughout your client’s bind cycle.
- Extend Your Reach with Google AdWords Ad Extensions
Google AdWords Ad Extensions allow you to:
- Increase your visibility
- Enhance your message
By including extra information within your ads such as:
- Additional website links
- Click to call button right from your ad
- YouTube Advertising Gets You Seen
YouTube is the world’s second largest search engine making it more important than ever to have a video content plan. Make the most of the low cost and extensive reach that YouTube advertising offers.
- Improve Promotion Using Google’s Display Network
Having a presence on the Google’s Display Network means your ad will be seen in all the right places across a collection of websites related to your customers. Use creative ad formats to significantly increase your reach.
- Stay Top of Mind with Remarketing
Remarketing will improve brand awareness, showing your ads to people that have recently visited your website. It makes you stand out from the crowd with relevant offers at each stage of the buying cycle.
- Don’t Forget Your Mobile Audience
To improve the search experience for mobile users Google is introducing a significant update to their search algorithm. In other words, your website is either mobile ready, gaining in mobile search results or is not and you will be excluded from the vast mobile search audience.
Follow these 5 key steps and make sure your brand:
- Stands out
- Remains top of mind
- Is well positioned when customers are ready to buy
If you would like help increasing brand promotion for your business, get in touch.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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