Tag: digital marketing

What is a buyer persona?

To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your...

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

Business owners need to measure the return on investment of their marketing campaigns, and inbound marketing campaigns are no different....

Inbound marketing advice: CRM strategies, or customer relationship management strategies, are highly effective when it comes to finding out...

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is...

Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of...

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

When it comes to inbound marketing, loyalty programs can make all the difference. Unfortunately, it’s not always good. A loyalty program has...

Getting customers to naturally choose your products or services after reading information about them online is the goal of any business. It...

Foundational to your Online Success: Foundational to your online success is your Website because it is the Hub for all Digital Marketing...

The digital landscape continues to evolve and business owners are finding it more difficult to be found. With so many different options,...