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How to use CRM strategies to improve and track your inbound marketing plan

February 6, 2017

Inbound marketing advice: CRM strategies, or customer relationship management strategies, are highly effective when it comes to finding out what your customers want and need. These strategies are actually quite useful to those who want to improve and track their inbound marketing plan. By combining your CRM and inbound marketing strategies, you can benefit in the following ways:

●      Feel more in control of current campaigns.

●      Have quick and easy access to information on prospects and customers.

The fact of the matter is that CRM strategies are designed to improve customer relationships by organizing and automating all activities and communications with customers. Below are the best CRM strategies and features which can boost your inbound marketing plan:

●      Central database – storing data such as client email addresses, sales orders, orders receives, complaints and returns and so on in a central database, allows for quick access to information when it’s needed.

●      Target your marketing campaigns and make use of various platforms such as email, blogging, social media and similar to link campaigns.

●      Customer service should be easy to get through to and have all product and promotional information on hand. When consumers call or email customer service departments, there should be a record of the communications for reference and campaign tracking.

Effective inbound marketing strategies from WSI

At WSI we provide effective inbound marketing services. Our expertise in digital marketing, content marketing, and social media marketing is just what your business needs to get its inbound marketing strategy up and running. Those looking to boost their inbound marketing campaign can benefit from our free “how to run an inbound marketing campaign” checklist.

You can download our free checklist eBook or you can contact us at WSI to learn more about inbound marketing campaigns and the various other digital marketing options available to your business.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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