Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Editor’s Note:[…]
Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the[…]
Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product[…]
Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use to boost your business. Social media marketing opportunities are expanding rapidly, and companies are moving into ecommerce faster than they planned due to the global[…]
Summary: When your name is synonymous with ecommerce shopping, you know that your brand is doing a lot of business. And in this article, we dive into the three types of Amazon ad types: what they are, how they work, and who can leverage them. The benefit of Amazon’s marketing is illustrated[…]
Summary: Your brand’s online reputation is what makes customers and prospects want to work with you. And managing your online reputation in the age of social media can be tricky – here are our tips to help you navigate these waters with ease. Editor’s Note: This post was originally published in February 2020,[…]
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative social media marketing tactics to continue growing your company’s online reputation and brand. Editor’s Note: This post was originally published in August 2019 and has been updated with additional content in January[…]
Summary: Do you want to measure the success of your digital marketing efforts? Then you’re in the right place for 5 must-haves to find out! WSI Digital Marketing Consultant Denise Bowen is passionate about helping businesses reach their growth goals. Drawing on her extensive knowledge of digital marketing, including web[…]
Summary: Want to drive sales with video marketing? Then this webinar blog is for you! Discover how to communicate your marketing message using video. If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI,
Summary: It might be time to increase your video marketing efforts if you are looking for ways to increase engagement with your blogs. Read more here. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy.[…]