Written by Kathy Vieira on . Posted in Future of Marketing & AI.
Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and zero-party[…]
Written by Kathy Vieira on . Posted in Future of Marketing & AI.
Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and zero-party[…]
Written by Kathy Vieira on . Posted in Conversion.
Summary: Customer data analytics helps you convert information and analysis into measurable business growth. Read more about it here. Here’s What You’ll Learn in this Guide:How customer data analytics pinpoints exactly what your customers wantSimple tools to track and interpret customer behavior—without technical skillsWays to target high-value prospects and cut[…]
Written by Kathy Vieira on . Posted in Conversion.
Summary: Discover how AI transforms customer journey mapping across digital touchpoints. Learn practical steps and real-world examples to boost engagement and loyalty. The customer journey is no longer what it used to be. Gone are the days of a straightforward path from awareness to purchase. Today, customers interact with brands across multiple[…]
Written by Kathy Vieira on . Posted in Marketing Strategy.
Summary: Understand the value of a competitive analysis and how it can help you identify opportunities, outsmart your rivals, and strengthen your market position. With the revolution of AI and digital marketing, understanding your competition has become more critical than ever. It is essential to know who you are[…]
Written by Rick Knutsen on . Posted in Inbound Marketing.
Summary: Explore how social commerce, augmented reality, and accessibility are transforming eCommerce. Learn how businesses can adapt to stay competitive. Emerging technologies are reshaping how consumers interact with brands and make purchasing decisions online. Social media, augmented reality (AR), and accessibility advancements are at the forefront of[…]
Written by Rick Knutsen on . Posted in Content Marketing.
Summary: Revitalise old content to improve rankings, increase traffic, and enhance user engagement. Learn how to combat content decay with strategic updates. Content is a vital component of a successful digital marketing strategy. However, even the best-performing content can experience a decline in traffic, engagement, and rankings over time. This phenomenon, known as
Written by Kathy Vieira on . Posted in Content Marketing.
Summary: As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just takes some research and a little know-how to get started. Editor’s Note: This popular post has been updated with new content and resources to help you generate blog ideas! Knowing how to generate[…]
Written by Kathy Vieira on . Posted in Marketing Optimization.
Summary: The world of digital marketing moves and changes quickly. Read this list of digital marketing trends to help you keep up with the latest developments. Digital marketing has developed from two rapidly changing and developing spheres: technology and commerce. Staying updated on digital marketing trends is crucial to success.[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Discover how to effectively plan your seasonal marketing efforts with our comprehensive guide. Learn about identifying key opportunities, setting clear goals, and leveraging digital strategies to maximize returns. Marketing campaigns that align with the seasons can help businesses build connections with customers during holidays, special events, and changing weather. Taking advantage[…]