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What is Meta for Business?

Summary: Explore the power of Meta Business Manager for streamlined social media management, enhanced advertising, and data-driven insights. Unlock digital marketing success today! Staying ahead in digital marketing is crucial for businesses of all sizes. One of the key players in the digital marketing ecosystem is Meta for Business.[…]

What Are The Best Digital Advertising Platforms For B2B Marketers?

Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]

Elements for a Successful Digital Marketing Strategy

Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]

How to Build a Full-Service Social Media Team (Part 2)

Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training. Editor’s Note: This blog was originally published in[…]

How to Build a Full-Service Social Media Team (Part 1)

Summary: Regardless of whether you’re going to hire your own internal team or work with an agency, it’s important to understand some of the key social media positions, skillsets and responsibilities you might need on your team. Editor’s Note: This blog was originally published in October 2019 and has been republished with[…]

In-House Marketing vs Agency Marketing

Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content in June 2023. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]

How the Web Has Evolved

Summary: Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how the web has evolved. The speed at which the web evolves is moving faster. Dan Monaghan, Founder of Clear Summit Group and Co-Founder of 

When is Social Ecommerce the Right Fit

Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do you need to know if social ecommerce is the right fit? Have you been considering social ecommerce for your business but need to be sure it is the best marketing platform for your brand, products, or services?[…]

The Role of the Metaverse in Digital Marketing

Summary: Is the metaverse included in your digital marketing plan? Because if it isn’t, you’re missing out! Global brands, art dealers, and even rappers are active in the metaverse. Read on to see if you’re being left behind. The metaverse is quickly becoming an essential element of 

What is Digital Word-of-Mouth?

Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage.  Marketers and business owners are always looking for new ways to reach their target[…]