Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content in June 2023. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Summary: Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how the web has evolved. The speed at which the web evolves is moving faster. Dan Monaghan, Founder of Clear Summit Group and Co-Founder of
Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do you need to know if social ecommerce is the right fit? Have you been considering social ecommerce for your business but need to be sure it is the best marketing platform for your brand, products, or services?[…]
Summary: Is the metaverse included in your digital marketing plan? Because if it isn’t, you’re missing out! Global brands, art dealers, and even rappers are active in the metaverse. Read on to see if you’re being left behind. The metaverse is quickly becoming an essential element of
Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage. Marketers and business owners are always looking for new ways to reach their target[…]
Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and beyond!) It might have flown a bit under the radar, but The Financial Times recently reported that Apple is pushing to substantially grow its ads business in the coming[…]
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s look into the potential of Web3 for your business. Does your head spin at the mention of blockchain, cryptocurrencies, NFTs, and the metaverse? They’re all part of Web3—and it’s[…]
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn more. Are you leveraging product synonyms in your ecommerce marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Broad match,[…]
Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF)[…]
Summary: Learn more about experiential marketing and how marrying it with a robust digital marketing campaign can immerse consumers in a life experience to create and retain brand loyalty. With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And[…]