Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and beyond!) It might have flown a bit under the radar, but The Financial Times recently reported that Apple is pushing to substantially grow its ads business in the coming[…]
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s look into the potential of Web3 for your business. Does your head spin at the mention of blockchain, cryptocurrencies, NFTs, and the metaverse? They’re all part of Web3—and it’s[…]
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing. Learn more. Are you leveraging product synonyms in your ecommerce marketing or website? Product synonyms allow you to improve search optimization, enhance the customer experience, and increase sales. Broad match,[…]
Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF)[…]
Summary: Learn more about experiential marketing and how marrying it with a robust digital marketing campaign can immerse consumers in a life experience to create and retain brand loyalty. With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And[…]
Summary: Should your business use Reddit? There are many reasons why you should include Reddit in your content marketing strategy. Find out more here. Should your content marketing strategy include Reddit? Well, with over 48 million users a month, it might be a good idea for you or your[…]
Summary: Learn all about content marketing, why it’s so important for your business’ digital presence, and get access to all our content marketing resources. Editor’s Note: This post was originally published in July 2020. It’s been updated with additional content in June 2022. A long time ago, marketing involved a lot of interruption.[…]
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Editor’s Note: This post was originally published[…]
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits. Editor’s Note: This post was originally published in November 2020 and has been updated with updated and additional content in June 2022. 4.4 billion – that’s how many blog posts were[…]
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Editor’s Note:[…]