There’s no doubt that social media provides great opportunities for reaching out and engaging with your customers, but how can you effectively manage that engagement across several social media platforms?

Social relationship management enables you to manage your online engagement efficiently within a team, instead of just one person.

Here are 5 ways social relationship management will improve your ability to listen to and engage with your customers through social media platforms.

  1. Grasp the “Bigger” Picture

A social CRM lets you monitor what customers are saying about your brand online. Your team can:

  • Listen
  • Observe the public consensus of your brand
  • Better understand how to tackle your social media strategy.
  1. Greater Customer Care

Working in a team will enable you to take more care of your customers by:

  • Promptly addressing concerns or inquiries
  • Allowing you to learn from customer insights, to identify and engage with key influencers
  1. Improve Productivity

Collaborating as a team means you can expand current capabilities by sharing social media marketing responsibilities.  To improve your team knowledge, you must understand:

  • Insights
  • Sharing ideas
  • Planning campaigns
  • Making each other accountable
  1. Stronger Brand Loyalty

Providing greater value to customers through social media engagement will result in stronger brand loyalty.  It also humanizes your brand as each team effort joins in the social conversion.

  1. Coordinated Approach

Your social relationship’s solution will allow all your social activity to take place through a central company account.  It will make it easier to:

  • Coordinate your marketing campaigns
  • Assign responsibilities
  • Approve content
  • Manage your team all from one place.

In conclusion, to build better brand awareness and ultimately bring more sales, social relationship management is the best way to:

  • Coordinate your team
  • Monitor social activity
  • Successfully connect your brand with customers on a personal level

Get in touch to find out how social relationship management can improve your social media activities.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

Tips to Lead your Remote Sales Team with Videos

Summary: Want to learn how to use video for managing sales teams? We can help. Here is a gu…

What is Video Marketing and How Can It Help Generate Revenue?

Summary: Discover the ROI of video marketing, from building trust and awareness with prospe…

Short, Sweet and Honest: A Recipe For Video Marketing Success

Summary: By getting to know your audience, keeping things short, and being transparent abou…