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How to change your social media strategy into inbound marketing gold

February 2, 2017

Social media marketing is not just another online marketing trend. It’s a must-have marketing strategy and those who are looking to boost their inbound marketing success rate can really use social media to do so. Below are a few tips that will change your social media marketing efforts into inbound marketing gold:

●      Don’t just broadcast products and services, solve your customer’s problems – presenting special offers and discounts can be very effective, but providing your customers with content that can solve any problems they are having will be highly effective. Strategically create content that can do this. Think about links to “how to” articles or have technical articles written on how to use your products or troubleshoot certain issues.

●      Leverage online profiles – online profiles all form part of the world of social media and if you are using these platforms for marketing, you can truly drive inbound marketing results by ensuring your profiles offer helpful and useful information about your business and its offerings. You can do this by ensuring that the “about” sections on Twitter, Facebook, LinkedIn, Pinterest and similar are completed.

●      Use your social media accounts to post testimonials and reviews from clients. Platforms such as Facebook actually have a “reviews” feature that you can activate on your business page. This will help to show inbound consumers just how you have helped to solve other people’s problems effectively.

Work with the social media marketing professionals at WSI for inbound marketing success

At WSI we offer social media marketing services that are geared towards creating a social media strategy which ensures inbound marketing success. Our digital marketing expertise allows us to offer our clients access to online marketing strategies that get results.

If you want to ensure your inbound marketing strategy is properly planned and executed, download our free “How to run an inbound marketing campaign” eBook, or chat to one of our consultants. Contact us at WSI to learn more about inbound marketing campaigns, web site design and the various other digital marketing options available to your business.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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