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How Will Zero-Click Trends Impact Your SEO Strategy

April 4, 2023

Summary: The new era of zero-click trends is here, and it’s time to update your SEO strategy. Find out more in this blog!

The new era of zero-click trends is here, and it’s time to update your SEO strategy. With more and more users getting their answers without clicking on any search results, it’s crucial to understand how this trend will shape the way we approach SEO.

Find out the impact of zero-click on search engine rankings, the importance of featured snippets, and how to optimize your content for voice search in this blog.

Understanding Zero-Click Trends

Zero-click occurs when users get the information they’re looking for without clicking on search results. It can happen through featured snippets, knowledge graphs, and other search engine features.

While zero-click doesn’t seem like a huge deal, it’s actually a significant shift in how users engage with search engines. According to marketing research, an average of 65% of all Google searches result in zero clicks. That means more than half of all users get their answers without clicking on a search result!

The Impact of Zero-Click on Search Engine Rankings

So, how does zero-click impact search engine rankings? Well, for starters, being in the top spot doesn’t necessarily guarantee the most clicks. If users get their answers from a featured snippet, they may not even look at the other search results.

As a result of this fascinating trend, it has become apparent that businesses need SEO to focus on more than just getting to the top of the search results. Optimization is now required for featured snippets and other zero-click features.

The Importance of Featured Snippets

Featured snippets are one of the most essential zero-click features to optimize for. These snippets are displayed at the top of the search results and provide a quick answer to the user’s query.

To optimize for featured snippets, you must focus on creating high-quality content that answers the user’s question concisely. You can use clear headings and subheadings to organize your content and include relevant images and videos.

Optimizing for Voice Search

With the rise of virtual assistants like Siri and Alexa, voice search has become crucial to SEO. In fact, according to Google, 20% of all mobile searches are voice searches. That’s roughly over 427 million voice searches per day!

It would be best to focus on natural language and long-tail keywords to optimize voice search. Think about how users might phrase their search query when speaking to a virtual assistant and optimize your content accordingly.

Tips to Optimize Your Website for Zero-Click Trends

As a business owner or marketer, it’s essential to keep the following tips in mind when optimizing your website for zero-click trends:

Focus on providing valuable information

If your website is the source of the featured snippet or knowledge panel that appears in search results, you are more likely to earn a spot at the top of the page. You can focus on providing high-quality content that answers common questions in your industry.

Optimize for voice search

With the increasing use of smart speakers and voice assistants, optimizing your content for voice search is becoming increasingly important. Use natural language, target long-tail keywords, and answer commonly asked questions concisely.

Leverage structured data

Structured data can help search engines understand the content on your website and display it in rich results. Data can include product prices, ratings, and availability, enticing users to click through to your website.

Build your online reputation

Reviews and ratings can appear in search results, and having a positive online reputation can help you stand out in a crowded field. You can encourage customers to leave reviews on your website, social media platforms, and other third-party review sites.

As search engines continue to evolve, it’s essential to keep an eye on emerging trends and adapt your online strategy accordingly. Optimizing your website and social media content for zero-click trends can help you to stay ahead of the curve.

Still trying to figure out where to begin? Contact the WSI team for an SEO strategy focused on zero-click trends!

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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