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A Recipe for Content Marketing Success

February 13, 2018

Content Marketing has given small businesses the opportunity to become their own publishers, creating and distributing:

  • Valuable, relevant and consistent content
  • Forms and online marketing strategy

It is designed to attract and retain loyal customers. To do this, an effective content marketing plan is crucial.

Here are 5 key ingredients for achieving success with content marketing:

  1. Identify and Understand Your Audience

You need to know who you are writing for. Identify your target audience using buyers personas. This will enable you to understand and directly speak to the challenges your ideal customer faces, then you can help them solve those challenges.

  1. What? Where? How?

By understanding who your content is addressing, you can start brainstorming ideas. Determine the most appropriate:

  • Writing styles
  • Content formats
  • Best place to post your content for maximum impact
  1. Quality Matters Most

The quality of your content will determine how much it is:

  • Viewed
  • Shared
  • Commented on
  • Whether it is positioned at the top of the Search Engine

Focus on producing quality over quantity.

  1. Stay Organized

Planning, producing and publishing a steady flow of valuable and relevant content needs to be organized.

A content calendar will help you coordinate your:

  • Publishing schedule
  • Manage your team of contributors
  • Meet deadlines
  1. Review, Measure, Improve

The effectiveness of content marketing can sometimes seem allusive. Determine your:

  • Objectives
  • Establish your key metrics
  • Measure engagement

Use the data to learn what works best and how to make improvements.

If you would like help launching an effective content marketing plan for your business to position yourself as an expert and increase your sphere of influence, contact your Digital Marketing Consultant today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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