Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Creating An Effective Marketing Funnel To Drive Sales

Written on September 8, 2019. Posted in Blog, Marketing Funnel.

A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage....

3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands

Written on September 1, 2019. Posted in Blog, Purpose-Driven Marketing.

In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to...

Influencer Marketing: What Are Micro-Influencers?

Written on August 25, 2019. Posted in Blog, Influencer Marketing, Micro-Influencers, Video Marketing.

Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In...

How Voice Search Will Change the Digital Marketing Landscape

Written on August 18, 2019. Posted in Blog, Call-To-Action, Content Marketing, CTA, Digital Marketing, Mobile, On-SERP SEO, SEO, Voice Search.

In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak...

7 Types of Videos to Build Your Brand, Business & Bottom Line

Written on August 11, 2019. Posted in Blog, Landing Page, Video Marketing, Videos.

I recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and...

4 Content Marketing Examples to Live By

Written on August 4, 2019. Posted in Blog, Call-To-Action, Content Marketing, CTA, Social Media Marketing, Video Marketing.

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and...

Let’s Simplify Some Commonly Confused SEO Concepts for You

Written on July 28, 2019. Posted in Blog, CTR, Keywords, On-SERP SEO, Search Engine Optimization, SEO.

Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many...

Using Data-Driven Creativity to Enhance the Customer Experience

Written on July 21, 2019. Posted in Blog, Customer Analytics, Marketing Strategy.

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays,...

How to Deliver Compelling Email Marketing in 2019

Written on July 14, 2019. Posted in Blog, E-mail Marketing Strategy, Lead Generation.

It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses...