Cutting Through the Noise: Email Marketing for Businesses
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Why the Customer Experience You Deliver is Vital in A Digital World
Summary: A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you need to...
Succeeding in the New Normal with LinkedIn
WSI recently hosted a webinar sharing tips for strengthening your network and brand with digital marketing on LinkedIn. Gunnar Hood, a WSI...
What is Inbound Marketing and Why Is It Important?
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money...
Responsibilities of a Controller, Processor & Data Protection Officer
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read...
Digital Marketing Best Practices in Home Building from Expert Panel
Summary: This panel of digital marketing experts shares best practices for home building and improvement businesses.
Tips and...
The Future of Post-Pandemic Marketing: 5 Predictions for 2021
Summary: In case you’re new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital...
What is Video Marketing and How Can It Help Generate Revenue?
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits.
...
In-House Marketing vs Agency Marketing
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing...