What Google’s Helpful Content Update Means for your SEO
Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Web3 and the Changing Digital Landscape for Businesses
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So...
Get Familiar with Google Analytics 4
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to...
Using Product Synonyms in your Ecommerce Marketing Strategy
Summary: Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce marketing....
Getting Started with Targeted Email Marketing for Your Business
Summary: You already have the information necessary to create an email strategy for your small business. Want to learn about email...
Controller, Processor & Data Protection Responsibilities
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read...
How to Protect Your Business From SERP Volatility
Summary: Your content affects your SERP rankings. The better the originality of your research, information, and analysis, the more...
Ecommerce Trends You Need to Know
Summary: Buy now pay later (BNPL), conversational commerce, and augmented reality (AR) are all current trends in ecommerce marketing....
The Best Digital Marketing Insight and Advice
Summary: Looking for a winning digital marketing partner to grow your business? Work with WSI and be inspired by our 13 new Web...