Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

How AI is Changing Manufacturing: Revolutionizing Efficiency & Growth

Written on July 3, 2023. Posted in Future of Marketing.

Summary: Discover how AI is transforming the manufacturing industry, enhancing efficiency and quality control. Explore the role of AI...

5 Tips for Taking the “Ego” Out of Your Content

Written on July 1, 2023. Posted in Content Marketing.

Summary: Great content marketing has nothing to do with the marketer’s ego. Follow these 5 tips to create content without involving...

The Power of Purpose: Why Branding Matters in the Digital Age

Written on June 29, 2023. Posted in Customer Experience.

Summary: A company’s brand encompasses its design features, motto, core values, reputation, and image. So, why does all of this...

In-House Marketing vs Agency Marketing

Written on June 23, 2023. Posted in Marketing Strategy.

Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing...

RECAP: Unlocking Google Analytics 4 for Better Business Insights

Written on June 20, 2023. Posted in Conversion.

Summary: If you’re new to Google Analytics 4 or unsure of what it is, don’t worry, we’ve got you covered. This...

What is a Landing Page & Why is it Important?

Written on June 14, 2023. Posted in Landing Pages.

Summary: Learn all about what a landing page is, why it’s so important for your business, and get access to all our content...

How the Web Has Evolved

Written on June 13, 2023. Posted in Marketing Strategy.

Summary: Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how the...

3 Tips for Healthy, High-Performing Email Newsletters

Written on June 10, 2023. Posted in Marketing Optimization.

Editor’s Note: This blog post was originally published in June 2017 and was updated with new content and updated stats on June...

3 Reasons Content Farms Came To Be and What You Can Learn

Written on June 6, 2023. Posted in Content Marketing.

Editor’s Note: This blog was originally published in 2011 and has been rewritten and updated with new content in June 2023. ...