Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. You want to use relevant ads to reinforce your message and bring them back to engage with you further.
Following are 4 good reasons why you should be using remarketing for your business.
- Keep the Conversation Going
About 50% of shoppers browse a website up to 4 times before making a purchase. Remarketing enables you to have visitors:
- Re-engage with your website
- Continue their product research
- Persuade them to come back
- Have them make the final purchase
- Grow Your Brand Awareness
Stay connected to your audience throughout their bind cycle using ads to retarget your visitors. This will:
- Boost your online brand awareness
- Help you become a recognized authority
- Increase Your Website Conversions
Delivering relevant ads to your customers can improve your website conversions. Remarketing helps you identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still on their bind cycle.
- Make Your Marketing Budget Go Further
Remarketing is a cost-effective way of reinforcing:
- Your sale’s message
- Improving brand awareness
To increase brand exposure for lower cost compared to other advertising methods, remarket using:
- Pay Per Click
- Pay Per Impression
Approximately 5 to 10% of your website visitors will become a customer; this means that a large number will move on and never return. Devise a remarketing campaign to win them back by displaying relevant messages to the right people at the right time.
If you would like help remarketing so you can improve your online advertising, get in touch.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at firstname.lastname@example.org to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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