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5 Great Ways Pay Per Click (PPC) Improves Your Marketing

February 6, 2017

Pay Per Click (PPC) advertising is overlooked as the most expensive or least trusted alternative to search engine optimization.  However, the resulting benefits from PPC marketing are more immediate and better defined than SEO.

Here are 5 reasons why a PPC campaign can help you achieve your online marketing goals.

1. Accurately monitor your conversion rates

A pay per click campaign tracks which search phrases are driving the most conversions, enabling you to make immediate improvements and achieve a return on your advertising budget.

2. Generate data to inform your SEO strategy

Get immediate feedback on which search phrases are most effective to give greater focus and direction to your long term SEO strategy, saving you time and resources by avoiding less fruitful search terms.

3. Reach new audiences instantly and efficiently

Pay per Click advertising helps you get you in front of new audiences to try new markets immediate effect such as running a 2-hour lunchtime campaign over 5 days.

4. Learn more about your online competitors

The right PPC tracking programs can help improve your ad campaign by monitoring your competitors, such as:

  • Analyzing keywords selection
  • Bid levels
  • Updates
  • Special offers

5. Target your customers anywhere

A pay per click campaign allows you to target customers using:

  • Display ads
  • Remarketing

It also enables you to create follow-up offers or seasonal campaigns to target previous conversions.

In conclusion, as online trends develop, advertising opportunities like pay per click provide innovative ways for businesses to reach new customers while making a real return on investment.

If you would like help developing an effective PPC campaign for your business, get in touch.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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