Like two family members that don’t get along, marketers often feel like they have to pick one route or the other – one set of advantages that beats the other discipline’s disadvantages. SEO service providers are changing this perspective as they have realized that the greater advantage lies in combining the strengths of PPC with those of SEO services.
The advantages of PPC:
PPC is the perfect intelligence tool for finding out how users are searching for and interacting with your website. You can test different
variables and discover essential information quickly in a controlled environment. With PPC, you can react faster to maximize gains from increased traffic caused by relevant trends.
The advantages of SEO:
SEO is a long-term investment of time rather than money, bringing in more significant returns the longer it is in operation. Because it is relatively inexpensive to capitalize on organic traffic when compared to paying for PPC campaigns, it’s a very popular choice for clients.
Combining these strengths:
PPC and SEO can be combined primarily because they are both tools that are utilized to reach the same goals. The intelligence gathered from your PPC campaign is an ideal source of information that can be brought into your SEO strategy, so that you can take advantage of trends while simultaneously building a long-term investment in your rankings.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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