Summary: Want more positive online reviews for your business? Discover exactly how to grow your business with online reputation management.
Want more positive online reviews for your business? The recent webinar hosted by WSI’s Carlos Guzman covered online reputation management and, ICYMI, you can view it here.
WSI Digital Marketing Consultant, speaker, and author, Carlos Guzman held CEO positions in technology companies for nearly 20 years before joining WSI in 2004.
More than ever, consumers (both B2C and B2B) are consulting online reviews and ratings before deciding where to spend their hard-earned dollars because they trust online reviews. Not only that, 97% of shoppers who read online reviews from other consumers also read the business responses, which means that not answering or acknowledging the reviews is a bad strategy.
The challenge of online reputation management lies in the time, resources, and technology budget needed. Many of our clients ask, “Where do I start?”
Reputation monitoring and reputation management are key to building trust and credibility around your brand – directly impacting your revenues. Simply put, your online reputation can be your biggest asset if managed well, and if not, it can also be your worst liability.
It’s as simple as one-two-three!
Starting with the three-step process of reputation monitoring and management:
Then there are three ways to approach online reputation management (ORM):
Theoretically, you can manually search for your brand’s name on search engines or social media sites, but because the number of channels and internet users is enormous, there are tools to help you efficiently monitor your online reputation.
Choose technology that can:
Contact your local WSI Consultant for advice on the best tool for your needs.
First, what not to do: ignore reviews, even the bad ones! The stats speak for themselves:
Because the public finds exclusively glowing reviews a tad suspicious, negative reviews actually increase your credibility. Harvard Business School found that consumers like to see a mix of good, moderate, and bad reviews when trying to determine if a business is trustworthy.
That’s the why, now for the how. Prepare for negative reviews by:
While responding to positive reviews may be easier, never pass up the opportunity to say, “Thank You!” for the unsolicited feedback. Encourage the happy customer to return, and mention other products or services that they should try.
Reinforce the positive by sharing the compliment with your team… and the world.
Key to ORM is advocating positive reviews. Here are some tips:
For more insight or assistance on how to grow your business with online reputation management – or any other digital marketing strategies – contact your local WSI agency today. You can watch the full webinar presentation below:
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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