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As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.

Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about providing something of value through content. This value may come through knowledge and information, or it might be through the use of humor and entertainment. In any case, the audience should feel that they have gained something beneficial (even if it’s just a chuckle) from the interaction with your brand.

As content benefits the user, it builds trust and establishes authority so that the brand eventually becomes part of the conversation. Of course, the goal is ultimately to bring the audience along on the buyer’s journey in order to convert them. This type of marketing is not meant for a quick sale. Content marketing is playing the long game to build up a business that has deep roots and a firm foundation.

Depending on the goals and needs of your particular organization, various types of content marketing are available to choose from. When beginning a marketing strategy, choosing to focus on just one or two is wise. Then, once you’ve become effective in an area, you may decide to expand your horizons a bit—as long as you can remain consistent.

Of course, the marketing tactics each company uses are based on their personality as a brand as well as who they are trying to reach. Here, we’ll highlight some of the content marketing types that you may want to consider as well as some examples that we think are stellar:

Blog Marketing: HubSpot

One of the best examples of authority within the blogging realm of content marketing is the HubSpot blog. In fact, since they coined the term ‘Inbound Marketing’, we can certainly trust that they have built themselves up as an authority and resource. And much of this has to do with the way that they use their blog to provide valuable knowledge for businesses.

One of the most critical aspects of HubSpot’s blog marketing/content marketing approach is the fact that their resources are easily accessible and available through their content hub. More than just reading recent posts, HubSpot’s archives can be searched by topic and readers can find almost anything that’s ever been written. This means that HubSpot’s articles are evergreen (able to withstand the test of time), regularly updated and placed within an organized system.

Social Media Marketing: Glossier

For obvious reasons, beauty and fashion brands depend heavily on visual content marketing to get their point across. That “picture is worth a thousand words” quote might be old but it’s still true. With more than a million Instagram followers, Glossier is taking its social media marketing game to new heights not only by using pictures, but by getting others to share the love.

Interaction with followers on Instagram, Twitter and the other platforms allows Glossier to build hype and create trust with their target audience. For instance, Glossier re-posted this shout out from a fan and received more than 95 thousand “likes” for it. That’s not too shabby for a post that someone else originated.

Of course, an effective Instagram campaign also includes tons of well-timed, eye-catching photos that educate and remind target audiences of the benefits of the brand. Making content that is on trend and shareable is what social media marketing is all about.

Video Marketing: Old Spice

Arguably some of the most memorable video marketing to date, Old Spice has a thing or two to teach us about getting the attention of the target audience. And it’s no small thing that this 80-year-old brand has seen a renewed life in the past few years.

Starting with “The Man Your Man Could Smell Like”, the brand’s video marketing campaigns have earned millions upon millions of views and become a YouTube sensation. Through their catchy, non-sensical humor, the brand has found a way to get the attention of their audience in the first few seconds of their videos. Viewers are attracted by the clever humor but they also get a good dose of unforgettable branding along with it. But what viewers really love is the fact that it’s about so much more than the brand.

 

One strategy that Old Spice uses well in their video marketing is the Call-to-Action (CTA) they place at the end of each silly video. This encourages sharing with friends and family through YouTube or other social media outlets. Because, who doesn’t want to share a good laugh?

eBook and Resource Content Marketing: LinkedIn

If your brand has valuable expertise, then sharing it should be part of your content marketing campaign. Through eBooks, guides, and other resources, you can provide valuable information that your target audience may be clambering for. It might not be quite as trendy as makeup and hair tips on Instagram, but people really do want/need to learn things about insurance or financial markets, especially when you’re in a Business-to-Business (B2B) market.

LinkedIn is a go-to source for all kinds of B2B information, which means that pretty much everyone who functions within the business world wants an eBook that they publish. Recently, readers were provided with 30 pages of guidance on how to produce successful content marketing in their LinkedIn Content Marketing Tactical Plan eBook.

In offering this valuable information, the purpose is that casual readers will begin to trust the brand, understand what they have to offer and engage on a deeper level. Of course, the book wouldn’t be complete without Chapter 16, which is essentially a CTA that directs readers in how to go further with LinkedIn. Genius? Yes, very much so.


As the marketing world continues to change and grow, effective brands will continue to invest in smart, up-to-date strategies that provide valuable resources to their target audiences. Through these types of content marketing you can engage with your audience, leading them through the buyer’s journey and ultimately turning them into loyal customers.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

The ultimate goal for your online marketing automation is to generate more leads and convert them into paying customers.

A good marketing automation solution can multiply your effectiveness to:

  • Attract more website visits
  • Nurture your leads through their entire buying process

Here are 5 ways to:

  • Target
  • Personalize
  • Automate your marketing messages across multiple channels
  1. Wise Up to What Customers Want

Digg deeper into your website analytics and social media feedback to identify what content works best. Then, according to their preferences, you can focus your messages to:

  • Qualify
  • Segment prospects
  1. Practice Powerful Email Marketing

Email is one of the best ways to drive engagement.  Send the right message to the right people at the right time turning your emails from an impersonal broadcast into meaningful correspondence.  In addition, use automated emails to send tailored messages at time intervals, after a call-to-action is triggered.

  1. Improve Landing Page Personalization

Continue your customers one to one experience by personalizing your landing pages. You can successfully lead customers through their buying cycle, aligned to their online behavior, by presenting the most:

  • Relevant offers
  • Product selections
  1. Be Ready to Further Relationships

Your marketing automation system enables you to reach out and develop relationships on a more personal level alerting you to relevant events such as:

  • Likes
  • Comments
  • Retweets
  • Shares
  1. Consider Using Curated Content

The key to the whole marketing automation process is targeted content. To help consider curating relevant content from other sources while putting your on twist on it to enhance your message for your audience.

In conclusion, as you begin your automated marketing campaigns. Getting it right will help you enjoy:

  • A steady stream of followers
  • New leads
  • Increase sales

If you are looking for a leading solution to get marketing automation working for you, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

 

 

In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for customer acquisition, something most companies still fail to do.

Following are 5 key components for a digital marketing plan that will take your customer acquisition to the next level.

  1. Research the Right Direction

Researching your market is the starting point for an effective marketing plan. Understanding key search statistics as well as conducting a competitors’ analysis will help you set off in the right direction.

  1. Creatively Craft and Curate

Once you know what search terms to target you can address and curate the type of topics in content format that will attract your target audience. You will also know where to post your content to maximize customer engagement.

  1. Frequently Analyze Activity

Remove the need for guess work. Set up in your Analytics or Marketing automation tools your:

This way you can find out in real time how well your campaigns are performing.

  1. Make Data Driven Marketing Decisions

The marketing insights you gain from tracking online customer behavior helps you make better informed marketing decisions translating into:

  • More effective campaigns
  • Lead to a greater return on investment
  1. Be Mobile Friendly First

The latest google algorithm changes have significantly impacted mobile search. Elements like page speed, responsive website design and local search optimization are more important than ever.

If your campaigns are not mobile friendly you will miss out on the rapidly growing mobile audience.

Following these 5 key digital marketing steps will successfully position you to grow and maintain an actively engaged customer base.

If you would like help to improve your customer acquisition get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Your website design can have a direct impact on the success of your inbound marketing campaign. Many people don’t know it, but there are various checkout processes or shopping cart turn offs which send consumers running. Do you know what they are? Does your website have a checkout process that turns your customers off?

Having a smooth checkout process is vitally important if you want your customers to take that final step and complete the sale. Online customers who encounter unexpected detours or a lengthy payment process they didn’t expect, can quickly lose interest and look for similar products and services elsewhere.

Below are a few common shopping cart mistakes:

●      Your site isn’t configured for mobile device use. Having an e-commerce site that isn’t geared towards mobile use, is setting the business up for a loss of sales. Your website, offering online payments must be adaptive and responsive regardless of the size of the screen on which it is being viewed.

●      The checkout process is long and confusing. The checkout point is not the best place to gather all of your consumer’s details or present them with a myriad of other similar product options. Here they want the process to be simple and quick. The longer it takes to checkout, the less potential there is for the sale to be completed.

●      Shipping costs cause a high rate of consumers abandoning the online shopping process. If you only reveal the shipping costs at the end of the checkout process and it’s considered too expensive, the consumer will abandon the purchase. If you offer free shipping, make sure it is well advertised. If you don’t, make sure your shipping rates are made available as early on in the process as possible.

WSI offers professional website design to keep your consumers engaged throughout the shopping process

At WSI we offer professional website design and online marketing services that will engage your customers from the start to completion of their purchase. With our help you will be able to offer your customers an effective e-commerce shopping experience which is simple and user-friendly.

Contact us at WSI to learn more about website design and how your checkout process can affect your inbound marketing efforts.

 

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Do you use e-mail marketing to promote your Atlanta business? E-mail marketing is an effective way to keep in touch with customers, make them aware of new products and services, distribute special offers and discounts and ask for feedback. If you want to measure the success of a particular e-mail marketing campaign, here are four metrics to help you do just that:

The total number of opens. How many people open your e-mail message and how many simply delete it? Measuring the total number of opens over time allows you to see which types of messages resonate best with your audience and which types of messages they’re more likely to ignore.

Total click through rates (CTR). CTR is the number of times someone clicks on a link contained in your e-mail divided by the total impressions on an e-mail. For example, if you included a call to action in one of your e-mail marketing messages and want to know if it was effective, you would check the CTR and see how many people visited the call to action link.

Abuse reports. Your audience has the option to file an abuse or complaint report, which effectively marks your e-mail message as spam. It’s a sure sign they don’t want to receive your e-mails any longer and you should always make it easy for people to unsubscribe.

Unsubscribe rate. The rate at which people unsubscribe from your e-mails is a strong indicator of how your message is resonating with your audience. Perhaps you’re e-mailing too frequently, or perhaps you’re sending e-mails to an audience that doesn’t find them relevant.

At WSI you’ll find digital marketing specialists who are ready to help you succeed

For more information about how WSI can help you develop an e-mail marketing strategy that helps your business succeed, or if you have any questions for our team, please do not hesitate to contact us today. Discover why so many Atlanta companies partner with us for digital marketing success. We look forward to hearing from you.

 

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

Are you ready to get noticed on Twitter? Our Atlanta social media marketing specialists have put together a list of five handy tips that will help your Tweets stand out. Twitter is one of the most popular social media platforms in the world and with millions of Tweets sent every day it may seem a bit overwhelming, but Twitter is an excellent way to get your company noticed, connect with others in your industry and stay aware of important industry news. Here’s how you can make your Tweets stand out:

  1. When you retweet something, personalize it. Many people just click the retweet button without adding their own commentary, but adding a brief question or comment gives your tweet context and adds your voice to the discussion.
  2. If you find an article you think is important, share it more than once. This is particularly important for the sake of time zones because some of your followers may have been asleep the first time you shared it. Don’t simply copy and paste the same tweet multiple times – write a few different headlines and change it up.
  3. Take advantage of the Trending Topics feature. Twitter allows you to view trending topics for your geographical area, so if any topics are relevant to you, tweet about them and use the appropriate hashtag.
  4. Use visual content. Studies have shown visual content such as infographics, videos and images are the most frequently shared type of content on social media. As humans, we relate quickly to an image or a video, while infographics are visually appealing to most. If you can communicate your message using images or video clips, certainly do so.
  5. Last but definitely not least, be yourself. Twitter gives you an excellent opportunity to voice your opinions, communicate with customers and share your personality with the world. When you create your own unique voice, people will listen.

Get a customized social media marketing plan and more from WSI

For more information about how WSI can help you develop a social media marketing strategy that gets you noticed, or if you have any questions for our team, please do not hesitate to contact us today. Discover why so many individuals and businesses in Atlanta partner with us for digital marketing and social media marketing success. We look forward to hearing from you.

Back to social media marketing Atlanta

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

The continued growth of social media offers a great opportunity to establish your personal brand.  With employers increasingly turning to social media sights to find professionals to hire, what will they learn about you?

Can they find your professional credentials?

Social networking platforms help you establish your online identity much easier than ever.  However, caution should be taken for professionals to establish a credible online reputation.

The following guidelines will help.

 


1. Build Authorship

Establishing your content authorship is vital to gathering evidence on your expertise.

Link your content to your social media profiles to build your professional credibility.

2. Be Found in the Right Places

LinkedIn and G+ have been built with the professional in mind.  They are ideal for establishing your professional credentials.

  • Set up your profile
  • List qualifications, experience (think resume)
  • Profile Picture.

3. Time to Network

Networking online is a way to meet and connect with people offline.

Join online groups with the intention of participating and connecting with professionals.

4. Listen and Share – But Keep Listening

Take time to listen and find out what people are saying before joining in, then share your expertise in a tasteful manner without causing offense.

Listening enables you to share content that resonates with your target audience.

5. Quality Over Quantity

Don’t measure effectiveness by number the of Connections or Followers.  Instead, look at how many times your content is Shared, Liked or Retweeted.

The best measure is the quality of your interaction with professionals.

In conclusion, social media offers a great opportunity to establish your personal brand and highlight your professional credentials and expertise. Using LinkedIn and Google+ allows you to create a well-defined brand, building an asset that pays dividends over a lifetime.

If you want help improving your social media presence, get in touch.

Download Free Lead Gen eBook Now

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.