There have been several studies that show advertisers who run PPC along with complimentary creative display ads experience better results than running search engine campaigns alone. In some cases, using search and display advertising together resulted in a double-digit increase in conversion rate. It’s rational to assume that if people see your brand while surfing and also when on major search engines, they are more likely to buy from you.
In just under 10 pages you'll find out:
- How and why to use display advertising
- The different targeting option available with display ads
- Why you should take advantage of remarketing and retargeting
- Considerations around display ad designs
- Key metrics to track for all display campaigns
If any of the above is resonating with you, just complete our short form below to download your own copy of our Display Advertising: What You're Missing whitepaper.