Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business.
Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing in today’s business world. Once the series ended, WSI continued our mission to keep educating clients on digital marketing.
Here is a quick recap, plus the recording, from the latest client webinar on data-driven ways to reach your ideal customers using digital advertising. This session was presented by WSI Consultant and author of one of the chapters of WSI’s best-selling book, “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online,” Gabor Markus.
Identifying your model customer and where to find them is a crucial factor in digital advertising. Start with a semi-fictional representation of your ideal customer based on data and your understanding of their motivations and challenges – a buyer persona. This will help you to provide the right message to the right person at the right time.
Here are seven questions to help you prospect leads successfully using digital marketing advertising.
Reaching your ideal customers using digital advertising is as simple as:
For more details on all of the above, watch the recording from our webinar, “7 Data-Driven Ways to Reach Your Ideal Customers Using Digital Advertising,” below.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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