Author: Kathy Vieira

Optimizing Product Feeds for ChatGPT Shopping & GEO

Written on December 10, 2025. Posted in SEO.

Summary: The SEO game has changed—again. In the era of conversational AI, search isn’t just about links and keywords; it’s about...

Written on December 8, 2025. Posted in Marketing Strategy.

Summary: Every year brings shiny new tactics promising growth—but chasing the wrong trends wastes time, drains your team, and derails...

Written on December 3, 2025. Posted in Marketing Automation.

Summary: Marketing teams today face a double challenge: doing more content, engagement, and personalization — yet still getting...

Written on December 3, 2025. Posted in Customer Experience.

Summary: While customer engagement typically dips post-holiday, smart businesses use Q1 as a springboard for sustainable growth. In...

Written on December 1, 2025. Posted in News.

Summary: Discover how WSI’s Atlanta Regional Meeting focused on strategy, community, and AI innovation to drive measurable client...

Written on November 27, 2025. Posted in News.

Summary: Discover how WSI’s global network of AI-certified consultants helps businesses adopt practical AI solutions for measurable...

Written on November 24, 2025. Posted in Conversion.

Summary: Measuring your marketing efforts is essential — but not every metric deserves your attention. As 2026 approaches, privacy...

Written on November 24, 2025. Posted in News.

Summary: Discover how WSI and Birdeye’s AI partnership enhances customer experience and brand consistency. Learn how strategy and...

Written on November 21, 2025. Posted in Future of Marketing & AI.

Summary: As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and...