Author: Kathy Vieira

Why Most Personas Fail—And How to Make Yours Actionable

Written on February 12, 2026. Posted in Marketing Technology.

Summary: Understanding your audience is only the first step—executing that understanding through actionable, behavior-based personas is...

Written on February 6, 2026. Posted in SEO.

Summary: To stand out in AI-powered search, your content needs more than great writing—it needs structure. This blog explains how to...

Written on February 3, 2026. Posted in Customer Experience.

Summary: As customer journeys evolve amid AI-driven search engines and zero-click queries, businesses must adapt their strategies to...

Written on February 2, 2026. Posted in Marketing Strategy.

Summary: Discover which digital marketing services actually drive ROI and which just drain time and budget. This strategic guide helps...

Written on February 1, 2026. Posted in Future of Marketing & AI.

Summary: Shadow AI is on the rise—and it’s riskier than you think. Employees are using AI tools to streamline work, from drafting...

Written on January 26, 2026. Posted in Marketing Strategy.

Summary: Most marketing underperforms not because teams execute badly, but because they start without direction. Without defined...

Written on January 22, 2026. Posted in Future of Marketing & AI.

Summary: The introduction of advertising into ChatGPT highlights a broader shift in how businesses are interpreted during early...

Written on January 21, 2026. Posted in News.

Summary: Since 1995, the WSI network has grown through real decisions, real change, and real work with businesses around the world....