Author: Richard Knutsen

ChatGPT Ads Are Open for Testing. Is Your Marketing System Ready?

Written on June 25, 2026. Posted in Future of Marketing & AI.

Summary: OpenAI has introduced advertiser-facing resources, help documentation, and beta self-serve Ads Manager access for ChatGPT...

Written on June 23, 2026. Posted in Future of Marketing & AI.

Summary: Lean marketing teams do not need bigger budgets to create bigger impact. With the right strategy, AI can help remove workflow...

Written on June 22, 2026. Posted in News.

Federal qualification gives business leaders added confidence in WSI’s ability to deliver responsible AI with clear governance...

Written on June 18, 2026. Posted in E-mail Marketing.

Summary: Email automation works best when it responds to what customers do, not just when a campaign is scheduled to send. By...

Written on June 10, 2026. Posted in Marketing Strategy.

Summary: Marketing dashboards are packed with data, but not every metric helps leaders make better growth decisions. This blog explains...

Written on June 9, 2026. Posted in Marketing Optimization.

Summary: AI tools are now helping buyers compare businesses before they visit a website. That makes accuracy a search visibility...

Written on June 5, 2026. Posted in Marketing Optimization.

Summary: A Google Business Profile can be visible in local search and still fail to generate calls, direction requests, or inquiries....

Written on June 4, 2026. Posted in WSIAdaptiveSEO®.

Summary: Growth gets harder to manage when buyers discover, compare, and judge your business across more places than your website...

Written on May 29, 2026. Posted in WSIAdaptiveSEO®.

Summary: Rankings still matter, but they no longer tell the full story. Buyers may see an AI summary, read reviews, check map...