CRM Strategies
Digital Marketing
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Adaptable Digital Marketing That Wins New Business


The world of digital marketing moves quickly. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are 4 essential steps to make sure your digital marketing strategy is ready to capitalize on new and expanding online opportunities.
1. Be Ready with Responsive Web Design
Time spent browsing on smartphones, tablets and game counsels is steadily rising. Your website must be fully responsive and able to adapt to any screen size, conveying your message with maximum clarity.
An unresponsive website equals a bad user experience and lost revenue.
2. Prepare for Success with a Social CRM
Managing your social media is far more efficient with a social CRM.  Social CRM enables social listening which allows you to adapt your marketing and advertising strategy based on what people are saying about your brand in real time.
3. Become an Adaptive Content Marketer
Your website should include an engaging blog enabling you to use your valuable insights into customer behavior to adapt your marketing plan so you can publish a regular flow of content that engages your audience across the appropriate social platforms.
4. Review and Improve Using Data and Analytics
Digital marketing is the most measurable form of marketing. Proper review of the analytics data from your web properties will allow you to identify challenges, shortcomings or potential areas of growth.
Eliminate the need of guess work and identify what methods are working well and what needs improvement.
In conclusion, keep in mind that innovative tools such as Hootsuite, SharpSpring, and gShift can provide the direction you need to adapt and improve your online marketing, so you can win new clients and increase repeat business.
If you would like help to adopt a more adaptable digital marketing plan for your business, get in touch.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.


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