Why Responsive Web Design is Part of Your Mobile Marketing Strategy

February 6, 2017

Rick Knutsen

wsigenesis

Accessing the web from mobile devices represents a fundamental shift in online behavior. 

67% of all searches start on one device and then progress to a second device. 

The time has come to making the switch to responsive web design.

Responsive web design allows your web content to adapt its layout in response to the device which is being used to visit your website.

5 reasons why responsive web design must be part of every mobile marketing strategy.


1. Improved User Experience

The transformation responsive design provides should go unnoticed, resulting in an improved user experience and a higher conversion rate.

2. Increase your reach

Incompatible or awkward content presentation will quickly turn visitors off.  Easy to use content from any device will encourage content sharing and extend your customer reach.

3. SEO & PPC Benefits

Search engines will be more inclined to recommend websites that are ready for mobile or tablet users when pursuing returning search results, both for PPC ads and organic search results.

4. Save Time and Maintenance Costs

A responsive designed website means one update will immediately be seen on all formats.  Likewise, website maintenance is reduced by eliminating the need for a dedicated mobile-ready web presence.

5. Simplified Reporting

Measuring campaign success using web analytics across user devices is a straight forward, all in one place process.

In conclusion, responsive design is a great way to generate customer engagement and can significantly improve conversion rates amongst your mobile audience.

If you want help improving your mobile strategy with responsive web design, get in touch.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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