Email marketing is still one of the most effective ways of connecting with your audience regardless of the device they use.
The following techniques will highlight new opportunities to:
- Publish targeted email messages
- Build customer loyalty
- Increase sales
- Targeting and Segmentation
The basis of an effective email marketing plan is to understand your customer by developing buyer personas. You can create appropriate groups and segment your email list accordingly.
- Make it Personal
Be ready to personalize your message with an appropriate reading or recognition of an anniversary or birthday. You can customize your offers referring to customers purchase history or other company interactions.
- Lead Nurturing and Marketing Automation
Automated customer initiated email sequences are a great way of providing non-intrusive flow of information to your visitors. As they progress through the sales cycle it allows you to address their needs at the right time.
- Refine Your Message by Split Testing
You can make improvements to your email marketing strategy by trying a:
- Variation of your subject line
- Different design layout to help you get your message opened and actioned.
- Make it Mobile-Friendly
A portion of your customers will read your emails from their mobile device, therefore, make your content responsive with a:
- Clear design
- Easy to read fonts
- Strong clearly visible calls to action.
Finally, be prepared to evolve your email marketing strategy by reviewing your progress and incorporating new email methodologies that will enable you to:
- Build stronger customer relations
- Nurture leads
- Increase your sales.
If you would like to review your email marketing strategy get in touch today.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at email@example.com to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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