In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for customer acquisition, something most companies still fail to do.
Following are 5 key components for a digital marketing plan that will take your customer acquisition to the next level.
- Research the Right Direction
Researching your market is the starting point for an effective marketing plan. Understanding key search statistics as well as conducting a competitors’ analysis will help you set off in the right direction.
- Creatively Craft and Curate
Once you know what search terms to target you can address and curate the type of topics in content format that will attract your target audience. You will also know where to post your content to maximize customer engagement.
- Frequently Analyze Activity
Remove the need for guess work. Set up in your Analytics or Marketing automation tools your:
- Calls to Action
- Goal conversion tracking
This way you can find out in real time how well your campaigns are performing.
- Make Data Driven Marketing Decisions
The marketing insights you gain from tracking online customer behavior helps you make better informed marketing decisions translating into:
- More effective campaigns
- Lead to a greater return on investment
- Be Mobile Friendly First
The latest google algorithm changes have significantly impacted mobile search. Elements like page speed, responsive website design and local search optimization are more important than ever.
If your campaigns are not mobile friendly you will miss out on the rapidly growing mobile audience.
Following these 5 key digital marketing steps will successfully position you to grow and maintain an actively engaged customer base.
If you would like help to improve your customer acquisition get in touch.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at email@example.com to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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