It’s a no-brainer
Inbound marketing attracts new customers by providing valuable information and building relationships to foster their support and loyalty. By reaching out to your potential customers through highly-targeted forms of digital marketing, inbound marketing is a great investment, as it keeps your customers for a long, long time.
While the benefits of inbound marketing are huge, it is a long-term investment. That said, it may take a while for you to realize if your inbound marketing strategy is falling short. To avoid costly delays, here are four common inbound marketing mistakes to avoid:
- Not having an inbound marketing strategy
As with most things in life, if you fail to plan, you plan to fail. Having a clear plan in place on how to engage your fans ensures that your efforts reap rewards.
With a strategy in place, you avoid writing content about anything that pops into your head. Your content marketing targets the right prospects with information that is relevant and meaningful to them. It is then possible to schedule social media marketing, paid advertising and PPC to promote your content.
- Undervaluing the power of your words
While Google’s search algorithms have put an end to keyword padding, you need to determine what keywords your audience are using when they search for your products or services.
Inbound marketing is all about building relationships with your potential customers. Once they have found you, you need to be able to find them! To generate leads from your posts, you need a specific call to action.
- Annoying your audience
While it is essential to have a Call-to-Action in your message, using intrusive or annoying Calls-to-Action ruins the very relationship that inbound marketing aims to develop.
In the same vein, locking your content – for example, insisting they sign up to receive or view information – defeats the purpose of inbound marketing. You can only attract clients with accessible information.
- Feeling overwhelmed by it all
There is a lot to take in when you start an inbound marketing campaign. But there’s no reason you have to “do it all and all at once”. Rather, take it step by step, prioritizing your efforts, and progressively expanding as you look at your performance metrics to see what you did right or wrong.
To get you started, get the ultimate inbound marketing checklist by downloading your free ebook HERE.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give us a call or get in touch with us at email@example.com to learn more.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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