Summary: For Leman Aesthetic Clinic, the new website designed by Gabor Markus from WSI is a true winner, winning a Medical Standard of Excellence Award at the 2020 WMAs.
When Geneva-based Leman Aesthetic Clinic’s (LAC) new website was announced as the winner of the Medical Standard of Excellence Award at the 2020 WMA WebAwards. It was yet another feat for WSI in winning the award for the second year, this time thanks to local WSI Digital Marketing Consultant in Switzerland, Gabor Markus, and his team. The WMA WebAwards is an annual international competition that is organized by the Web Marketing Association, setting and recognizing the latest industry benchmarks in web design and developments. Participating since 2007, WSI has consistently performed well at the awards each year, winning more than 115 awards until now. And for the second year in a row, WSI has been awarded the Top Agency award!
When the clients, Dr. Daniel Espinoza and Dr. Daniel Haselbach, approached WSI to redesign the clinic’s brand for Leman Aesthetic Clinic to replace their previous brand Feel Well, the team were excited to embrace the challenge to work on reshaping an existing brand’s digital presence from scratch. The Clinic aims to offer people around Lake Geneva a single entity for all treatments in the field of cosmetic medicine and cosmetic surgery, where their paramount values are built around relationships and empathy. The main challenges during the project were to maintain good SEO and to improve CRO, considering that the new brand had to be elevated and become recognized in its own right.
Gabor Markus and the WSI team managed to deliver on these challenges and when the new website launched, the results started to come in. The website saw a 61% traffic increase – of which 89% was organic traffic. Impressing either further, the conversion rate went up by 33%.
A very satisfied Dr. Daniel Espinoza and Dr. Daniel Haselbach, plastic surgeons and founders of LAC, had no hesitation in commending WSI for its excellent work. “When we decided to rebrand our company from scratch, it was clear that we needed help. WSI, and more specifically, Mr. Gabor Markus, was recommended to us by a close friend in the industry. Since the beginning of our adventure together, the WSI team has always been efficient, responsive and focused on understanding our specific needs. As surgeons, we don’t understand much about this field, but we are by definition quite picky and constantly looking for perfection. We are very demanding, and are grateful to the entire WSI team for their support, commitment and guidance throughout this adventure which allowed us to quickly reach and even exceed our objectives. We are delighted with this fruitful and ongoing collaboration.”
Gabor is, of course, thrilled with the bragging rights that the team has earned with this award. He says, “It is an honor to win this WMA WebAwards for 2020, especially in the healthcare during this year of COVID-19. It not only distinguishes WSI as a leading provider of digital marketing, it also highlights the endless hard work and dedication that our whole team put into making marketing amazing for our customer. Thanks to Leman Aesthetic Clinic for their confidence and partnership.”
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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