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Why understanding your audience is key to a successful inbound marketing campaign

February 7, 2017

Inbound marketing is the key to getting your ideal clients coming to you. Clients who are ready, willing and able to do business with you and who are already interested in what you have to offer.

One of the biggest mistakes that business owners make when launching an inbound marketing campaign is not knowing who their ideal customer is. In the past, only large corporates were able to sacrifice a part of their marketing budget on customer research, but today – any business (big or small) needs to invest in these insights.

Digital marketing (and everything that goes along with it, such as Search Engine Optimization and content marketing) have changed the game. It means that business owners not only don’t need to market to the masses, but that they also shouldn’t, because these methods are ineffective. Knowing your audience gives you valuable insights about your target market such as the following:

  • Where they hangout online
  • Where they hangout in real life
  • What they aspire to
  • How they spend their money
  • Where they are located
  • What challenges or problems they are facing
  • What their needs are
  • Who your competitors are

This data provides the foundation that is needed to launch an inbound marketing campaign that is strategic, focused, targeted and measurable. It can help you make important business and marketing decisions and it gives you the insights you need to adjust your strategy as needed.

If you are interested in launching an inbound marketing campaign, then download WSI’s free checklist on how to run and manage this campaign. Kick-start your digital marketing campaign with WSI today!

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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