Keeping customers safe on your e-commerce site is a critical component of mobile marketing and for Atlanta business owners who are searching for advice, we’ve compiled a list of helpful tips. As more people use their mobile phones and tablets to shop, security is becoming a larger concern and customers are rightly concerned about sensitive data being made vulnerable. If you have an e-commerce shop, we recommend following the advice below in order to make your e-commerce customers feel as safe as possible.
Want to keep e-commerce customers safe? Several tips…
- Use several verification layers rather than just one. If a customer forgets their password and needs to re-set it, require them to go through several verification steps rather than a single step. It may seem like a pain for the customer, but protecting their financial and personal data is critical.
- Avoid redirects when possible. If a buyer receives a notification when the SSL certificate expires, it will inform them that continuing with a purchase may put their information at risk – this is where many customers will simply click the X and abandon the purchase.
- Offer as many payment options as possible. Rather than requiring a credit card, offer customers the option to pay via alternate methods such as PayPal. Many people don’t feel comfortable entering their credit card information into a website for fear of identity theft.
- State your security policy and data protection policy explicitly and clearly. Before customers enter any of their information on your website, give them an opportunity to read your security policy and data protection policy. Be certain they know their data is safe on your site and that you’ll never use their information for third-party purposes.
For more information about how WSI eBiz Solutions can help grow your Atlanta business with mobile marketing, to find out about the variety of other services we offer, or if you have any questions, please do not hesitate to contact us today. We look forward to hearing from you.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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