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What LinkedIn Plan is Best for Your Business?

December 15, 2023

Summary: Discover the best LinkedIn plan for your business growth! Explore free and premium options, real case studies, and expert tips. Contact WSI for personalized LinkedIn marketing strategies.

LinkedIn is a vibrant destination for businesses and professionals, not just another social networking platform. It has developed into a potent tool for networking, lead generation, and brand visibility, with over 774 million users globally. As a leader in digital marketing, we recognize LinkedIn’s relevance and its crucial part in fostering business success. In this blog post, we will examine the various LinkedIn plans that are offered and assist you in selecting the one that best meets your company’s needs.

LinkedIn Plan Types

LinkedIn offers several plans to suit the various demands of businesses. Let’s examine the main LinkedIn plans and their salient characteristics:

LinkedIn Free Plan

What you get:

  • Primary access to LinkedIn’s networking features is available with the free plan.
  • Although it has some restrictions, such as restricted InMail messages and profile displays, it’s a great place to start for startups with a small budget.
  • Optimize your LinkedIn profile with a professional photo and thorough job history, and choose relevant keywords to get the most out of the free plan.

LinkedIn Premium Plans

LinkedIn offers three premium plans – Premium CareerPremium Business, and Sales Navigator – each tailored to meet the needs of different professionals, including digital marketers and businesses aiming to leverage LinkedIn for growth and networking.

1. Premium Career: Elevating Personal Branding and Opportunities

LinkedIn Premium Career is intended for people serious about developing their brands and careers. With the help of this plan, digital marketers and business owners can see who has visited their profile and assess the efficacy of their online presence. It provides sophisticated search criteria that let you find and get in touch with professionals in your field.

When applying for employment, Premium Career also enables job seekers to evaluate how they stack up against other candidates, giving them essential information about the competitive environment. Businesses that invest in employee personal branding can benefit significantly from Premium Career’s ability to increase team members’ visibility.

2. Premium Business: Facilitating Company Growth and Outreach

LinkedIn Premium Business is designed for companies wanting to expand their network reach and visibility. Digital marketers can establish direct connections with prospective customers, partners, or collaborators by using InMail credits to gain access to a broader network. Advanced insights into company pages and the ability to find people interested in your business improve lead generation efforts. In addition, Premium Business gives teams access to LinkedIn Learning, which helps them stay ahead of the constantly changing digital landscape. This plan is perfect for companies looking to grow their network, produce leads, and provide ongoing employee training.

3. Sales Navigator: Strategic Networking for Business Growth

Sales Navigator is an effective tool for digital marketers and companies prioritizing lead generation and strategic networking. It provides sophisticated lead and corporate search features that let you more precisely target your desired clientele. Sales Navigator facilitates prompt engagement and relationship development by providing real-time sales updates and notifications on lead activity. Tools like TeamLink, which helps find and use shared relationships for more cordial introductions, allow organizations to foster teamwork. Sales Navigator is a wise investment for companies looking to stay ahead of market trends, cultivate meaningful relationships, and optimize their sales pipeline.

In summary, while Premium Career enhances personal branding, Premium Business facilitates company growth, and Sales Navigator is tailored for strategic networking and lead generation. The choice depends on digital marketers’ and businesses’ specific goals and priorities in their LinkedIn journey.

Considerations for Choosing a Plan

Making the best LinkedIn plan choice for your company demands significant thought. The following are some essential considerations:

  • Determine your budget and how much you are willing to spend on LinkedIn marketing. Although premium plans are more expensive, they offer improved features that may be worthwhile.
  • Consider your target audience when using LinkedIn. Are you trying to make connections with business people, professionals, or a more extensive customer base?
  • Specify your company goals on LinkedIn. Are leads, brand exposure, or hiring new people your top priorities?
  • Assess your content plan. Content producers can benefit from premium plans’ enhanced visibility and access to analytics.

Case Studies On LinkedIn Success

Let’s look at a few real-world case examples to show how beneficial LinkedIn plans are:

1. Leveraging Sales Navigator for B2B Success

Company A (names have been changed)


Company A, a B2B software provider, aimed to enhance its lead generation strategy by targeting specific industries and job opportunities.


The company opted for LinkedIn’s Sales Navigator, enabling them to precisely identify and connect with potential leads in their target industries. With advanced search filters and real-time updates, they strategically engaged with decision-makers and key stakeholders.


Within three months of utilizing Sales Navigator, Company A experienced a remarkable 30% boost in lead generation. The platform’s targeted approach empowered them to nurture meaningful connections, increasing business opportunities and market expansion.

2. Personal Branding Success with Premium Career

Professional: Sarah Johnson (names have been changed)


Sarah Johnson, a self-employed graphic designer, sought to expand her client base and showcase her portfolio to a global audience.


Opting for LinkedIn’s Premium Career plan, Sarah strategically utilized advanced search filters and personalized insights to identify potential clients. She displayed her impressive portfolio, leveraging the platform to enhance her personal brand and reach a broader audience.


By utilizing the Premium Career plan, Sarah received collaboration offers from clients abroad, significantly expanding her business. The plan’s features allowed her to effectively showcase her skills and connect with a diverse range of clients, contributing to the substantial growth of her freelance graphic design business.

3. Premium Business Empowering Company Visibility

Company: ABC Marketing Agency (names have been changed)


ABC Marketing Agency aimed to strengthen its presence on LinkedIn, improve outreach, and generate leads for its services.


The agency subscribed to LinkedIn’s Premium Business plan, providing increased InMail credits for direct communication with potential clients. The plan’s advanced analytics empowered the team to refine their outreach strategy, ensuring they connected with the right audience.


By leveraging the Premium Business plan, ABC Marketing Agency witnessed a notable increase in company visibility and lead generation. The enhanced analytics and InMail credits facilitated direct engagement, allowing the agency to build meaningful connections and secure new business opportunities.

These case studies demonstrate LinkedIn programs’ adaptability and influence in various industries and business sizes.

Further LinkedIn Tools

LinkedIn provides additional solutions in addition to subscription plans to help you with your marketing:

  • Run specialized advertising campaigns on LinkedIn to reach a particular audience.
  • Sponsored Content: By paying for your content to show in users’ feeds, you can increase their visibility.
  • Send customized communications with inMail campaigns to interact with prospects and decision-makers.

These resources can supplement the LinkedIn plan you’ve chosen and improve the visibility and engagement of your company.

Success Monitoring and Evaluation

Key performance indicators (KPIs) allow for measuring success on LinkedIn. Keep track of analytics like lead generation, relationship growth, engagement rates, and profile views. Make adjustments to your outreach and content strategy using this information. Adapt your strategies based on data-driven choices to guarantee ongoing success with your LinkedIn marketing initiatives.

Contact WSI for customized LinkedIn marketing strategies if you’re ready to boost your company or client’s LinkedIn approach. You can develop a winning strategy with the assistance of our specialists as you explore the world of LinkedIn plans. 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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