In the new technological era, email marketing is probably the most cost effective form of direct marketing for your Atlanta business. Swiftpage marketing gives you the tools to not only create beautiful professional templates but also gives you the power to send directly from your database to thousands of current and potential contacts, leads, accounts, and campaigns.
Swiftpage can provide you with a ranked call list of your most interested contacts based on their interaction with your email campaign – and the marketing results found in graphic reports can be used to show your sales team if your project is on track, if you are meeting goals and deadlines, who to call and what to talk about.
Some powerful features of Swiftpage’s email marketing and automated marketing solution include:
In addition to being able to create beautiful templates, you can also track who opened your messages and your click through rates.
- Email Tracking
With Swiftpage, you can track who opened your email, who clicked on your content, what your bounce rate is and more. You can access graphic, detailed data and export it to your digital marketing team for further analysis.
- Surveys and Web Forms
Swiftpage can help you map your survey responses back to specific fields in your database and it can help your database grow.
- Call List
Swiftpage creates a ranked list of the most interested contacts based on the interactions of the recipients who opened and clicked on the email message. You can also access each contact’s call list score in the Marketing Results tab for easy follow-up.
- Marketing Results Tab
This tool will tell your sales team who to call and what to talk about. It also allows you to view your interaction with a specific contact.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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