Why you should track your Atlanta email marketing results with Swiftpage

February 5, 2017

Rick Knutsen

wsigenesis

In the new technological era, email marketing is probably the most cost effective form of direct marketing for your Atlanta business. Swiftpage marketing gives you the tools to not only create beautiful professional templates but also gives you the power to send directly from your database to thousands of current and potential contacts, leads, accounts, and campaigns.

Swiftpage can provide you with a ranked call list of your most interested contacts based on their interaction with your email campaign – and the marketing results found in graphic reports can be used to show your sales team if your project is on track, if you are meeting goals and deadlines, who to call and what to talk about.

Some powerful features of Swiftpage’s email marketing and automated marketing solution include:

Email Marketing Solutions

In addition to being able to create beautiful templates, you can also track who opened your messages and your click through rates.

  • Email Tracking

With Swiftpage, you can track who opened your email, who clicked on your content, what your bounce rate is and more. You can access graphic, detailed data and export it to your digital marketing team for further analysis.

  • Surveys and Web Forms

Swiftpage can help you map your survey responses back to specific fields in your database and it can help your database grow.

  • Call List

Swiftpage creates a ranked list of the most interested contacts based on the interactions of the recipients who opened and clicked on the email message. You can also access each contact’s call list score in the Marketing Results tab for easy follow-up.

  • Marketing Results Tab

This tool will tell your sales team who to call and what to talk about. It also allows you to view your interaction with a specific contact.

Contact WSI eBizSolutions today so that we can introduce you to the powerful features of Swiftpage and empower your sales team with hot, actionable leads for your email marketing campaign!

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

SHARE ARTICLE

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

What is Video Marketing and How Can It Help Generate Revenue?

Summary: Discover the ROI of video marketing, from building trust and awareness with prospe…

Short, Sweet and Honest: A Recipe For Video Marketing Success

Summary: By getting to know your audience, keeping things short, and being transparent abou…

How to Create the Perfect Digital Marketing Strategy for Your Business

Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, an…