Written by Rick Knutsen on . Posted in Marketing Strategy.
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training. Editor’s Note: This blog was originally published in[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: Regardless of whether you’re going to hire your own internal team or work with an agency, it’s important to understand some of the key social media positions, skillsets and responsibilities you might need on your team. Editor’s Note: This blog was originally published in October 2019 and has been republished with[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content in June 2023. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how the web has evolved. The speed at which the web evolves is moving faster. Dan Monaghan, Founder of Clear Summit Group and Co-Founder of
Written by Rick Knutsen on . Posted in Social Media.
Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do you need to know if social ecommerce is the right fit? Have you been considering social ecommerce for your business but need to be sure it is the best marketing platform for your brand, products, or services?[…]
Written by Rick Knutsen on . Posted in Future of Marketing.
Summary: Is the metaverse included in your digital marketing plan? Because if it isn’t, you’re missing out! Global brands, art dealers, and even rappers are active in the metaverse. Read on to see if you’re being left behind. The metaverse is quickly becoming an essential element of
Written by Rick Knutsen on . Posted in Customer Experience.
Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll take a closer look at digital word-of-mouth and how you can use it to your advantage. Marketers and business owners are always looking for new ways to reach their target[…]
Written by Rick Knutsen on . Posted in Marketing.
Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and beyond!) It might have flown a bit under the radar, but The Financial Times recently reported that Apple is pushing to substantially grow its ads business in the coming[…]
Written by Rick Knutsen on . Posted in Marketing.
Summary: Successful business leaders have the ability to recognize opportunities and threats when looking to the road ahead. So let’s look into the potential of Web3 for your business. Does your head spin at the mention of blockchain, cryptocurrencies, NFTs, and the metaverse? They’re all part of Web3—and it’s[…]