Publishing new content is not just a nice idea for a business to demonstrate expertise, but a vital online marketing activity to improve:
5 Proven Content Marketing Techniques
1. Start with Your USP
2. Know Your Audience
3. Map Your Content to Buying Cycle
4. Map Out Ideas
Based on what you know about your customer, map out topic ideas which are:
Be creative with content delivery by adapting multiple formats. Repurposing or curating third party content will also enhance your message and further demonstrate your expertise.
5. Build a Content Calendar
A content calendar is vital for staying organized. It will help you:
Following these 5 steps helps you to develop an engaging content marketing strategy and make the most of:
And this leads to increased traffic and more sales.
If you would like to incorporate an effective content marketing plan for your business, get in touch.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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