How Does Content Marketing Attract New Customers?

Publishing new content is not just a nice idea for a business to demonstrate expertise, but a vital online marketing activity to improve:

• Search engine rankings
• Driving website traffic
• Nurturing existing leads

5 Proven Content Marketing Techniques

1. Start with Your USP

• Develop your unique selling proposition (USP)
• Enables you to add an appropriate voice and story to your content

2. Know Your Audience

• Identify and build buyers personas
• Understand their concerns and needs and know where to find them online
• Determine how to get your content in front of the right people

3. Map Your Content to Buying Cycle

• Understand your customer’s buying cycle to identify suitable content topics
• Match appropriate content formats to each phase of the buying process

4. Map Out Ideas

Based on what you know about your customer, map out topic ideas which are:

• Relevant
• Helpful
• Fun

Be creative with content delivery by adapting multiple formats.  Repurposing or curating third party content will also enhance your message and further demonstrate your expertise.

5. Build a Content Calendar

A content calendar is vital for staying organized.  It will help you:

• Share your content
• Know dates for publishing tasks
• Include who is responsible for each task
• Include important dates and external events relevant to your industry

Following these 5 steps helps you to develop an engaging content marketing strategy and make the most of:

• The latest search engine
• Social media
• Email
• Blogging
• Social selling techniques

And this leads to increased traffic and more sales.

If you would like to incorporate an effective content marketing plan for your business, get in touch.