How to teach your boss about inbound marketing

February 6, 2017

Rick Knutsen


Maybe your boss is stuck on an antiquated marketing campaign that doesn’t excite you, or perhaps he or she simply needs some convincing on the benefits of an inbound marketing campaign. WSI eBiz Solutions, a leader in successful inbound marketing campaigns, defines inbound marketing as a simple concept with a simple outcome – more loyal customers.

As opposed to outbound marketing, where companies go forth and seek new buyers, inbound marketing involves putting your best foot forward and letting buyers come to you. The trick is, your business needs to be eye-catching in more ways than one.

The ins and outs of inbound marketing:

Attract visitors with sparkling content

This content needs to be generated often, once a month won’t cut it. A good idea is to answers questions and most importantly, to know your audience.

Make it worthwhile

Offer your visitors something valuable, be it interesting content, a daily tip, or a loyalty program. Making the visit worth their while will help convert traffic into actual leads. A “call to action” form is also essential. It’s a classic case of give and take. They give you their contact information – you give them worthwhile information or a coupon.

Convert customers into loyal brand supporters

Once you’ve got your customers’ contact details, you can establish a relationship with them, via email, special offers, etc. By this stage, they are already on their way to becoming loyal fans.

Provide shareable content

Ensuring that whatever fascinating content you provide is shareable with one click is a sure-fire way to get your brand out on social media platforms. If it’s not user-friendly to share, it will probably not be shared at all.

Collect data for analysis

Inbound marketing allows you to collect all the data regarding who is visiting your site, where they’ve come from and how long they’ve stayed. All this information can be put to good use when planning your next marketing campaign.

To find out more contact WSI eBiz Solutions today, or download our free inbound marketing checklist


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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