Customer lifetime value (CLV) is a digital marketing term used to describe the total amount of money your business will earn from a customer during the entire relationship with said customer. Essentially, CLV is how much money a customer has already spent at your company combined with how much money you estimate they will spend in the future.
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Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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