Social media has rapidly evolved into a massive player in the e-commerce industry – and in most Atlanta offices, it’s changing how we do business. In order to succeed in this space, businesses have to build an easy-to-use shopping experience and grow a loyal customer base while promoting their brand and products – a role that social media platforms excel at.
This is because social networks give businesses access to a wider local, national and global consumer base without incurring significant costs. But with thousands of social media platforms out there, how do you choose the right one on which to advertise your business? Spread yourself too thin and you’ll be unable to manage your different accounts effectively. Choose incorrectly and you won’t be getting the return on the effort you should be. To answer this question, our team of social media marketing specialists has compiled some helpful information on which platforms are having the biggest influence on the e-commerce space.
Here is a short review on the top 3 types of platforms that is dominating the social e-commerce space:
- Pinterest: Javelin recently released a report showing that the average order value of Pinterest users is 126% more than that of Facebook users, placing it at the top of the e-commerce pyramid. This image-sharing social site recently released API’s that allow businesses to showcase some of their most popular pins on their mobile apps as well as their websites – a feature with significant benefits for e-commerce ventures that drive click through and conversion rates.
- Facebook: Now ranking in second place for its e-commerce capabilities, Facebook still has a lot to offer and should not be ignored by anyone looking to promote their business. With the ability to create storefronts through Facebook accounts and applications like Payvment that allow for direct online shopping off your company’s page, it’s a must-have account for any new or established business.
- Twitter: While it doesn’t have e-commerce capabilities itself, there is no other platform that allows for such high discoverability for your products, promotions, and brand. Utilizing some simple tactics to gain followers and search algorithms to find who is talking about your products, you can advertise your business, share advice and drive traffic to your site.
Choosing the right social media platforms for your business requires a considered approach as well as expert knowledge of each network’s capabilities. At WSI eBizSolutions in Atlanta, our specialists are on hand to give you the tools, knowledge, and processes to ensure your e-commerce venture’s success on social media – contact us today!
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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