Skip to main content

5 Tips to Achieve Email Marketing Excellence

February 6, 2017

Email, together with social media, is a central component of any successful online marketing campaign to provide increasing leads and building customer loyalty.

5 Best Email Marketing Techniques to Achieve Best Results.

1. Make it simple to subscribe

Start with the quality of your list.  Collect data and keep it simple to sign up.  If your list is well targeted, the more likely your emails will be:

  • Opened
  • Read
  • Actioned

2. Use creative subject lines

  • Make your From Address and Subject Line clear for new subscribers. 
  • Correct Frequency and get

This increases trust and encourages subscribers to open your emails.

3. Give subscribers what they want

  • Build your own opt-in list to segments subscribers. This sends the right message to the right people at the right time
  • Discover new ways to improve strategies by analyzing your campaign reports.

4. Use graphics wisely

What works on websites doesn’t always work in emails. 

  • Use good graphics when creating email-friendly
  • designs to reinforce your message and brand.
  • Avoid the risk of an unclear message if images are not loaded properly.

5. Respect a subscriber’s choice.

  • Make unsubscribe process clear and simple. It builds trust and it shows you value subscribers attention and respect their choice. 
  • Confirms your commitment to keep the quality and integrity of your correspondence.

The 5 guidelines will help you benefit from email marketing. It is also a cost effective way to create new business and improve social interaction, encouraging customers to take note and action.

If you would like help to improve the effectiveness of your email marketing, get in touch.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

WSI Announces New AI-Focused Suppliers to Enhance its Network of Resources

WSI, a global leader in digital marketing services, is excited to announce the addition of five …

How Content Clusters and News Articles Elevated Goodyear Brakes Brand Authority

In 2020, a prominent full-service branding agency enlisted by a Goodyear licensed brakes manufac…

Navigating the Cookie Apocalypse: Marketing in a Post-Cookie World

Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Expl…