Email, together with social media, is a central component of any successful online marketing campaign to provide increasing leads and building customer loyalty.
5 Best Email Marketing Techniques to Achieve Best Results.
1. Make it simple to subscribe
Start with the quality of your list. Collect data and keep it simple to sign up. If your list is well targeted, the more likely your emails will be:
2. Use creative subject lines
This increases trust and encourages subscribers to open your emails.
3. Give subscribers what they want
4. Use graphics wisely
What works on websites doesn’t always work in emails.
5. Respect a subscriber’s choice.
The 5 guidelines will help you benefit from email marketing. It is also a cost effective way to create new business and improve social interaction, encouraging customers to take note and action.
If you would like help to improve the effectiveness of your email marketing, get in touch.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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