Prove that your SEO services are working through website analytics

February 2, 2017

Rick Knutsen

wsigenesis

To build an effective online marketing strategy, say professional Atlanta SEO services providers, you have to know how well your website is performing. Website analytics will help you achieve this, as this is the process of measuring how your website is ranking on search engines and what traffic it is experiencing.

If you’re on a budget, you can make use of great free programs like Google Analytics to provide you and your company with vital, measurable statistics on website performance and what your consumers are typing in to find you. Even more importantly, these programs will provide you with a roadmap of your progress, revealing opportunities and showing you how you can improve your website where there is less than optimal performance.

So what do web analytics terms really mean?

Whatever analytics program you choose will be able to break down exactly how effectively your website’s SEO is working, so it’s important to have a thorough understanding of the terminology that these programs use.

  • Click-through rates. This is the rate at which users click on a link to your page contained in a social media post, blog or article. This information is very important, as it reflects the effectiveness of your SEO strategy in terms of content marketing. The higher they are, the better you’re doing.
  • Pageviews. This is the frequency that a page on your website is viewed. The analytics program will also track unique pageviews for further statistical accuracy because people often visit the same page multiple times in a single session.
  • Bounce rates. This is the rate at which users land on your website, look at a single page and then leave. This can occur for numerous reasons, but you should still want this rate as low as possible, as the longer people stay on your website and the more pages they browse, the better.
  • Visits. This refers to someone landing on your website. Each time this occurs, it will be counted and tracked until the visitor leaves your website or the session expires. When cookies are enabled, new visitors and returning visitors will be tracked for additional statistical information.

For more information on Atlanta SEO and website analytics and how it can help your website, contact us today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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