To build an effective online marketing strategy, say professional Atlanta SEO services providers, you have to know how well your website is performing. Website analytics will help you achieve this, as this is the process of measuring how your website is ranking on search engines and what traffic it is experiencing.
If you’re on a budget, you can make use of great free programs like Google Analytics to provide you and your company with vital, measurable statistics on website performance and what your consumers are typing in to find you. Even more importantly, these programs will provide you with a roadmap of your progress, revealing opportunities and showing you how you can improve your website where there is less than optimal performance.
Whatever analytics program you choose will be able to break down exactly how effectively your website’s SEO is working, so it’s important to have a thorough understanding of the terminology that these programs use.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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