Summary: Is your lead generation strategy starting to show fewer results? You might need to hire a digital marketing agency. Here are 3 signs to look out for.
Editor’s Note: This post was originally published in May 2017 and was updated with additional information in August 2023.
If knowing is half the battle, then the other half is acting on that knowledge.
As an executive in a digital marketing agency, I’ve come to realize that I work in an extremely tough industry. I see the number of challenges faced by my team, our agencies, and the clients we serve, and am in awe of the sheer amount of problem-solving that goes on around me.
I absolutely hope that our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook helps you produce a steady stream of new customers on your own. That’s how it was written and designed, and that’s why we sent it out into the world.
At the same time, I know that generating leads is difficult. Since new customers are critical to a business’s success, the pressure to develop a lead-generation process from scratch can seem overwhelming. Couple that with varying levels of knowledge and experience, and the simple fact is that not everybody who reads our eBook will be able to do it on their own.
And that’s okay!
We love DIY business owners who are capable of using content marketing to achieve their goals. But at the end of the day, we’re all about helping businesses grow revenue by leveraging the Internet. The best way for us to do that is to dig in and work alongside your team to generate more leads and add dollars to your bottom line.
To help anybody out there struggling to decide whether they need assistance generating leads, I came up with three signs that it’s time to work with an agency. Once you know you need help, the next step is asking for it!
Failure to Launch
One of the biggest obstacles to doing anything, whether it’s starting a business or packing a suitcase, is getting started. The act of starting is much more difficult than it seems, and that’s because it involves the fragility of the human psyche.
Packing means leaving, and whether it’s friends, family, or your dog, leaving behind the things you love is hard (even if it’s for a vacation).
When it’s something bigger, like starting a new business, the underlying cause of failure to launch is fear. Fear of the unknown, of not having success; there are many logical reasons why fear prevents people from getting started.
Facing challenges when trying to launch your business can be overwhelming and fear-inducing. However, there’s a solution that can ease your anxieties and provide crucial support when you stumble during your launch. Partnering with a trusted digital marketing company is the key to successfully navigating these uncertainties.
By enlisting the services of a reputable digital marketing company, you’ll gain a valuable ally who understands the specific marketing demands of your business. This partnership allows you to shift your focus towards efficiently managing your business operations, knowing that a team of digital marketing experts is diligently handling your online presence.
If you’ve yet to start applying the lead generation tips and tricks we outline in our eBook, it’s a surefire sign you could use a helping hand to set your business in the right direction.
Lead Generation Just Isn’t Working
We’ve all tried to accomplish something and come up a little bit short. We’re extremely confident in our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook and strongly believe the tips and tricks can get results. But sometimes, even the best-laid plans don’t work out.
The most common and similar example I can think of is DIY housework. In an age where you can find a tutorial video for almost every type of household problem, DIY housework has supposedly never been easier.
Yet how many times have you heard a story about somebody trying to fix the plumbing in their house, only to finally tap out and call a plumber? Or how about hiring an electrician after DIY-rewiring results in a near-miss electrocution?
If you’ve run through our lead generation playbook and come up empty-handed, do not give up. Give us a call or send us an email. There are many ways we can lend a hand, which includes everything from working with you on a full lead generation campaign to answering a quick question and sending you back to the DIY grind.
There’s No Time
Another reason businesses turn to agencies for help with their lead-generation efforts is time. Time is money, and whether it’s business owners who need to focus on the clients they do have or in-house teams that already have too much on their plates, lack of time is a huge pain point.
Businesses often view the choice to keep marketing in-house as a pragmatic, money-saving decision. But just as often, the end result is a bunch of wasted energy and the conclusion that there’s just no time to set up a lead generation campaign properly.
A word to the wise: if you have any sort of inkling that you don’t have enough time available to set up a lead generation campaign, then it’s definitely beneficial to partner with a digital marketing agency to help you do it. This way, you can focus on your core business activities while a team of experts handles the intricacies of lead generation. Remember, success in business often boils down to effective time management. By outsourcing tasks like lead generation to digital marketing experts, you’re not just saving time, you’re also maximizing your chances of achieving your goals.
Conclusion: Hire a Digital Marketing Agency
If you’ve gotten this far in the post and are still asking, “Hey, what’s this 30 Greatest Lead Generation Tips, Tricks & Ideas eBook she’s talking about?!!” then please download the guide right now!
For everybody else, again, we encourage you to implement our tips and tricks on your own. Our intention with the eBook was to distill lead generation into 30 actionable items that a business owner or a marketing team could implement.
If you’re struggling to initiate your digital marketing efforts, not achieving the outlined results, or simply lacking the time, consider reaching out to WSI, a leading international digital marketing agency. We’re here to assist you in unleashing your big idea’s full potential by delivering a consistent flow of qualified leads. Don’t hesitate to hire a digital marketing agency like WSI to help grow your business!
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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