When it comes to inbound marketing, the holiday season is the perfect time to implement an effective strategy. But what exactly is inbound marketing? How do you put together a strategy? We answer all your questions with this guide to your inbound marketing strategy for Christmas 2015.
What exactly is inbound marketing?
Inbound marketing is the process of marketing a company through content such as physical products, social media, blog posts, video, eBooks, podcasts and much more. As opposed to paying for ads, billboards and other “outbound” marketing, inbound marketing works to pull customers toward your company and your product through quality content.
Putting together an inbound marketing strategy
The holiday season is the time of year when people are spending their money the most, so implementing an effective strategy around this time is imperative to taking advantage of those potential sales. So where do you even begin? You can start by taking advantage of this checklist special offer which will help guide you through the process. Once you’re ready to begin, give some thought to the following:
- Make sure you have identified your target audience.
- Ensure you have clear goals in place – follow the SMART method for this.
- Optimize your website for search.
- Make sure that sharing across social media networks is planned ahead and automated if necessary.
- Create content and share it everywhere.
Once your campaign has kicked off, it’s important to constantly check it to ensure it is still running successfully. Constant monitoring of insights and analytics will help you create reports which can then be used to tweak your campaign. When you’re ready to get started with the most advanced online marketing method, get in touch with WSI. We offer solutions for PPC, paid advertising, content marketing as well as social media marketing. Contact us today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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