Writing Copy for your Atlanta Mobile Marketing Site

February 6, 2017

Rick Knutsen


Mobile marketing is an exciting emerging discipline in Atlanta and internationally. It offers a myriad of new opportunities. iPads and smartphones are used by millions of people and convenience is one of the reasons they are so popular. People are constantly on the move and want to be able to communicate quickly and efficiently. This means that marketing must follow the same principles in order to remain relevant and effective. Here are some tips from the experts, WSI, on how to do this.

Writing effective copy for mobile

The copy you use on your mobile site cannot be the same as what is used for your desktop site. They are different mediums and require different approaches. Mobile audiences behaved differently from desktop ones; they have less time, they are usually on the move, they demand a short and sweet answer. Make sure you give it to them. Here are some ways to implement the right response.

  1. Less words. The average web page contains roughly 300 words, try and make the mobile page no more than 110. Bear in mind that only the first 75 or so will be visible on the screen so you want to be sure that they entice the audience to read further!
  2. Legibility. Is your font readable? An artistic font may look marvelous on your desktop web page but like an illegible mess on mobile. Stick with something clear and simple so as not to turn away a potential audience or customer!
  3. Use headlines to grab attention. Scrolling down is so easy on a tablet. Bold and intriguing headlines will help slow down the dismissive flick of a mobile thumb! Make sure the headline clearly states what the paragraph below it is about and you will be rewarded for the clarity.
  4. Powerful calls to action. Use strong, succinct wording. Colorful text too if possible!

WSI is here to make your local business stronger. We even offer a free consultation that will show you some of the ways in which we would like to strengthen your company’s marketing strategies. Contact us now to book your session with our experts!


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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