Why you can’t use content marketing to hard sell your products in Atlanta

February 2, 2017

Rick Knutsen

wsigenesis

When it comes to content marketing in Atlanta, there are many ways that this strategy can be used to assist you in selling your product, but hard selling just isn’t one of them. Content marketing makes use of good, attractive content to get eyes on your brand and your product, but its purpose is not to hard sell. Read on to find out why.

What is content marketing?

First of all, let’s define content marketing. Content marketing is a technique of creating attractive and relevant content and distributing this content with the attentions of engaging and acquiring a very clearly defined and understood target market. The objective here is to drive profitable customer action. This can be in the form of providing informative articles or blogs, or curating content that the target audience would find interesting and informative.

Why it doesn’t work with hard sell

Content marketing is not a once-off shot. It’s not a TV commercial or a billboard. It is an ongoing, maintained effort that is a part of your overall marketing strategy that slowly but surely adjusts customer behaviors. It is not about pitching your product or service but is about informing the customer. Your content is not there to shout, “buy this now or these are the consequences!” Your content is about making the buyer more informed and over time, the buyer sees your company or service as one that consistently informs them. The customer will then repay the brand by buying their product or service. In a world where more and more consumers are fast-forwarding TV commercials and flipping past print ads, it is now more than ever important to empower your target audience and reap the rewards in the long run.

But does it all work?

Some of the biggest brands in the world use content marketing with amazing results, such as Microsoft and Cisco Systems. Contact us in Atlanta to find out more about content marketing today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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